Trouver informations, conseils et prix pour grin symbolic use of brands il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense of achievement and individuality for consumers. It is clear that positioning a brand trough a clear and consistent image building campaign is a cornerstone of brand marketing. It is also evident that certain brand dimensions and associations lead to increased marketplace recognition and economic success for brand owners, as a result the value consumers place on them. Marketers spend millions of dollars each year to identify well defined, strong brand images and to support them. A company¿s economic superiority is frequently implied by the strength of its brand name giving it the ability to differentiate itself and improve its competitiveness. (Nykiel, 1997) Park, Jaworski and MacInnis (1986) noted that consumer needs could be classified in functional or symbolic needs. The functional needs are related to specific and practical consumption problems, whereas symbolic needs are related to self image and social identification. (Subodh Bhat, 1998) Therefore they mentioned that all brand should have a ¿brand concept¿, which is an overall abstract meaning that identifies a brand. Also, there are different types of motivations among each individual, and these motivations drives their needs either to be functional or symbolic in nature. Thus, functional needs of consumers could be exploited with a functional brand, one positioned with a functional brand concept. A brand could be also positioned as a ¿symbolic¿ brand for consumers who whish to enhance their self image or their social image. (Park, 1991)
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640181261
Trouver conseils, opinions et fonctionnalités sur grin programming and use of il est vendu 74.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2003 in the subject Electrotechnology, grade: 1 (A), Cologne University of Applied Sciences (Institute for Automation Technology), language: English, abstract: The purpose of this master thesis project has been to study, operate and program the 32-bit 150MIPS TMS320F2812 DSP developed by Texas Instruments Inc. In addition, it has also been a goal to implement fast estimation techniques for control of resonant converters. For this purpose, PWM signals that are generated using this DSP are used. The demands on the system and the hardware to solve the problem were already decided when I started the work. The algorithms were programmed in C/C++ language, compiled, debugged and transferred to the DSP development board in a compiling and simulation tool (downloader), called CCS (Code Composer Studio v2), also provided by Texas Instruments. In the first chapters of this thesis I give general information about control systems, digital signal processors, digital signal processing and the DSP used in this work. The following chapters tell about PWM, how to configure the PWM outputs and some examples related with PWM signals are given. After a short review of series resonant converters, I presented the last example implemented in this project. I conclude with a summary and provide some hints of future work.
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le temps de livrer: 1-2 Werktagen
EAN: 9783638701846
Trouver informations, conseils et prix pour grin measurement of soccer brands il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Studienarbeit aus dem Jahr 2013 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Westfälische Wilhelms-Universität Münster (Marketingcenter), Veranstaltung: Roland Berger Praxisseminar, Sprache: Deutsch, Abstract: In the course of the rising importance of the economic competitive position of professional soccer clubs and as a consequence thereof the spreading of entrepreneurial structures makes the buildup and management of professional team brands inevitable. A professional and customer-oriented brand management is essential for the long-term success of a brand. "While (athletic) success may be fleeting, a focus on commitment to customers is not". The brand facilitates economic success independently of athletic success. In just a few years, social media, especially social networking sites, have become extremely popular: As of January 2009, Facebook registered more than 175 million active users that is over twice the population of Germany and the average amount of time spent on social networks increased by 82%. Companies have never had such an opportunity to interact with millions of customers at relatively low prices. Thus it is inevitable for professional soccer teams to build strong brands in the social media environment. Social media employs mobile and web-based technologies to construct highly interactive platforms through which individuals and communities share, co-create, and discuss user-generated content. With this rise in social media the power has been shifted from firms towards the individuals that create, share, and consume Facebook entries, blogs, etc. Communication about brands occurs, with or without the permission of firms, which is another reason to join the discussions actively. This paper addresses the problem of how professional soccer teams can build strong brands, first offline and then specified for brand fan pages of social networking sites and how they can measure the success of their brand building actions. The flow of this paper is as follows: first, Keller's model of customer-based brand equity is presented. That initial section is followed by adapting Keller's approach to soccer brands and the paper concludes with a specification of that approach for soccer brands in the social media environment.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783656372936
Découvrir conseils, opinions et fonctionnalités sur harper collins publ usa building vendu 24.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Harper Collins Publ. USA et est vendu par Orellfuessli.ch
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9781400201839
Découvrir informations, conseils et prix pour grin the effectiveness of product vendu 58.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: The use and practice of product placement ¿ also referred to as brand placement ¿ has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers¿ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
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le temps de livrer: 1-2 Werktagen
EAN: 9783640149100
Trouver informations, conseils et prix pour grin selected narrative techniques in il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2007 in the subject Didactics - English - Literature, Works, grade: 1,7, University of Münster, language: English, abstract: In James Joyce¿s novel "A Portrait of the Artist as a Young Man" a variety of narrative techniques is used. In this research paper I want to explore how the use of different narrative techniques correlates with and indicates the protagonist¿s development towards both an artist and an autonomous adult. Except of the concluding diary entries, the novel is narrated by a third-person narrator who has got a limited point of view since he is focalized through Stephen. The narrator presents Stephen¿s consciousness and activities in various ways; an important aspect about his narration is that he persistently adapts his style to Stephen¿s idiom and mood. In some passages the narrator reports almost objectively on events, however, often he renders Stephen¿s consciousness, for which he uses different narrative techniques. Since Dorrit Cohn is thought to be one of the most important researchers on the field of narrative techniques concerning the presentation of consciousness, I will base this research paper on her definitions. Cohn distinguishes three ways a third-person narrator can use for rendering a person¿s consciousness: psycho-narration, narrated monologue and quoted interior monologue, all of which are used in the novel. I will focus on psycho-narration and narrated monologue since these are the techniques predominantly used. Psycho- narration is the narrator¿s description of a character¿s thoughts and feelings, thus, it is the most indirect way of rendering a character¿s consciousness. The third-person reference and the tense of narration are maintained. The presence of a narrator is marked since a verbum dicendi is always used. Narrated monologue uses the third person singular and the preterite as well; however, at the same time the syntactical structure remains that of direct discourse with exclamations, questions, repetitions, interjections and exaggerated emphases. The effect of narrated monologue is to reduce as far as possible the distance between the narrator and the character existing in all third person narrations. Since psycho- narration and narrated monologue use a third-person narrator and the same time span, the two techniques can alternate without perceptible transitions. As a result, the narrator can weave in and out of the character¿s thoughts and the distance between narrator and character can be eliminated.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640362356
Découvrir conseils, opinions et fonctionnalités sur grin guile reference manual 1 vendu 71.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Grin et est vendu par Orellfuessli.ch
Document from the year 2008 in the subject Computer Science - Programming, , language: English, abstract: This reference manual documents Guile, GNU's Ubiquitous Intelligent Language for Extensions. It describes how to use Guile in many useful and interesting ways. This is edition 1.1 of the reference manual, and corresponds to Guile version 1.8.6.
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EAN: 9783640284221
Trouver informations, conseils et prix pour john murray press willkommen 2 il est vendu 51.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par John Murray Press et est vendu par Orellfuessli.ch
Willkommen! 2 Intermediate course is a brand new multi-format German adult learning programme for classroom and home use. This listing is for the CD and DVD set. Also available is a coursebook, course pack and activity book (see below for details). Created in consultation with teachers and learners it's the perfect follow-up to the Willkommen! Beginner's course and takes your learning further. It can also be used as a starting point for study to review and build on existing knowledge. This CD and DVD set contains all the dialogues and listening activities included in the coursebook plus video content building on the real-life German used in the course. The course is full of learning features to help you progress in reading, writing, listening and speaking German. It's designed for classroom use but is also suitable for home study. -Reviews A1 and then maps from A2 to B1 of the Common European Framework of Reference (CEFR) for languages -10 learning units - plus extensive grammar sections and word glossary -Covers the topics and functions needed for the UK AS-level examination -Lively and contemporary themes - from food and fashion to travel, work, politics and the environment -Comprehensive coverage of key grammar and vocabulary - for communicating in a range of common conversational settings -Range of activities based on authentic materials - to see everyday German in context -Deutschland info sections - give practical and cultural insights into German life Also available: Activity Book (ISBN 9781444165203): for extra practice and review linked to the coursebook units. Coursebook (ISBN 9781471805158): this full-colour 190-page coursebook is the primary text for the course. Ideal for classroom and home use. Course Pack (ISBN 9781473601390): includes the Coursebook, the CD and DVD Set and a Support Book containing a key to the exercises and audio transcripts).
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le temps de livrer: 1-2 Werktagen
EAN: 9781444165234
Découvrir conseils, opinions et fonctionnalités sur symbolic use of brands vendu 17,95 € , ce produit est placé dans la catégorie Gestion et administration, fabriqué par Grin Verlag et est vendu par Grin Verlag
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disponibilité: Habituellement expédié sous 5 à 6 jours
EAN: 9783640181261
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état: New
disponibilité: En stock
EAN: 9009654895346
Découvrir informations, conseils et prix pour swarovski collier symbolic moon vendu 70,25 € , est placé dans la catégorie Colliers pour femme; ce produit est fabriqué par Swarovski et est vendu par Swarovski
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état: New
disponibilité: En stock
EAN: 9009654297379