Trouver conseils, opinions et fonctionnalités sur grin the effectiveness of product il est vendu 58.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: The use and practice of product placement ¿ also referred to as brand placement ¿ has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers¿ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
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EAN: 9783640149100
Trouver informations, conseils et prix pour grin analysis of the nature il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2006 in the subject English Language and Literature Studies - Literature, grade: 1,0, University College Dublin (Faculty of Arts; School of English and Drama), course: Gulliver's Travels, 8 entries in the bibliography, language: English, abstract: In 1726 Jonathan Swift published Gulliver's Travels, a book which on the surface appeared to be a travel log to chronicle the adventures of Lemuel Gulliver on his voyages to four separate countries, but primarily serves as a satire on different aspects of human society and humankind itself. Swift's main purpose in using the satirical element in this book, as well as in most of his other works, is to "(...) vex the world rather than divert it (...)" (Swift 264) and thus to appeal to human's ability to change situations for the better. This believe derived from Swift's misanthropic worldview, not in the sense that he didn't have faith in human nature and had given up on any notion of ideals, but he rather, arisen out of disappointment in humankind, believed that man nevertheless was capable of reform. Swift himself laid bare his radically negative view of human beings in a letter to his friend Alexander Pope in 1725: "I have ever hated all Nations professions and Communityes and all my love is towards individualls for instance I hate the tribe of Lawyers, but I love Councellor such a one (...) and the rest principally I hate and detest that animal called man, although I hartily love John, Peter, Thomas and so forth." (Swift 264/ 265) Accordingly Swift's focus lies on the individual himself to realize unjust circumstances and to change them by acting. In order to achieve changes in society or even in human beings themselves, Swift makes use of different satirical techniques, which will be closer looked at in each of the four books of Gulliver's Travels, paying attention to Swifts targets and consequently to the effectiveness of his satire.
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frais de port: 3.5
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EAN: 9783638884778
Découvrir conseils, opinions et fonctionnalités sur grin product placement im deutschen vendu 28.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Grin et est vendu par Orellfuessli.ch
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Munich Business School, Sprache: Deutsch, Abstract: Das Fernsehen steht seit vielen Jahren an der Spitze der meistgenutzten Medien in Deutschland. Zu Beginn diente es vorwiegend der Informationsverbreitung. Heute dient es dem Grossteil aller deutschen Haushalte als Unterhaltungsmedium. Im Jahr 2010 sah der durchschnittliche deutsche Bürger 223 Minuten fern pro Tag. Dies sind immerhin fast vier Stunden täglich. Im vergangenen Jahr lag die Anzahl der frei empfangbaren TV- Sender, Private und Öffentlich-Rechtliche, bei 271. Diese Sender finanzieren sich bekanntlich komplett oder zu einem grossen Teil über die Werbung. Diese ist grundsätzlich im Rundfunkstaatsvertrag geregelt und verlangt von privaten Fernsehanstalten, Werbung zusammenhängend zu schalten, wodurch einzelne Unterbrechungen zur Ausnahme gehören. Zwei Werbeblöcke sollen mindestens 20 Minuten auseinander liegen und dürfen die 15% Marke der kompletten Sendedauer nicht überschreiten. Die Richtlinien für Öffentlich-Rechtliche fallen etwas strenger aus. Lediglich 20 Minuten am Tag werden zugelassen. Keine Werbeschaltungen nach 20 Uhr und an Sonn- und Feiertagen. Diese gesetzlichen Vorschriften werden auf Grund niedriger Strafen zwar regelmässig verletzt, motivieren die deutschen Fernsehanstalten jedoch trotzdem, neue sogenannte Sonderwerbeformen zu entwickeln. Hierzu zählt unter anderem das Product Placement (PP). Ob Effektivität oder verfassungs- und wettbewerbsrechtliche Zulässigkeit, kein angewandter Werbestil beschäftigte Betriebswirtschaftler und Juristen so wie PP. Und dies bereits seit Ende des zweiten Weltkriegs. 1956 erscheint der Vorläufer der Milka-Schokolade für 18 Sekunden im Heimatfilm ¿Und ewig rauschen die Wälder¿. Das vorliegende Handout befasst sich mit dem Thema: ¿Product Placement im deutschen Film und Fernsehen - Richtlinien, Verstössen und Zukunftsaussichten.¿ Darüber hinaus werden einige Beispiele aus der Vergangenheit für PP im Vertriebskanal Deutsches Fernsehen aufgezeigt.
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frais de port: 3.5
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EAN: 9783640811670
Trouver conseils, opinions et fonctionnalités sur grin structured products on electricity il est vendu 66.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 6.0 , University of Lausanne, 156 entries in the bibliography, language: English, abstract: The Swiss electricity market has been facing structural changes in recent years due to market deregulation activities. This development has been accompanied by the emergence of spot markets where electricity is traded between producer and purchaser. Since the price charged to the end-customer turns out to be more exposed to market prices of electricity, the need for derivatives with a risk management purpose arises. A more recent asset class such as structured products may be used as a risk management tool. This paper focuses on the pricing of various structured products with the Swiss energy price indices as an underlying. Since electricity has particular features that result in a peculiar stochastic process, the pricing of electricity derivatives cannot rely on traditional pricing formulas that have been developed for equity or commodity underlyings. Rather, there is a need for a dynamic model that captures the unique characteristics of electricity. In this paper, a new jump diffusion process is proposed and estimated that is able to incorporate the Swiss electricity price properties. Building on this model, a Monte Carlo simulation is applied that allows one to price differing electricity derivatives that are embedded in structured products. Using the option pricing results, the feasibility and attractiveness of a defined range of structured products is investigated. In order to include the special properties of electricity, new structured products are developed that are more appropriate as risk management tools. One of the main contributions of this paper is the practical approach of how to price structured products. Keywords: Electricity, SWEP, Swissix, Structured Products, Monte Carlo, Jum
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EAN: 9783640232048
Découvrir informations, conseils et prix pour grin liability law economic analysis vendu 30.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Examination Thesis from the year 2005 in the subject Law - Comparative Legal Systems, Comparative Law, grade: 1,3, University of Augsburg (Prof. Dr. Möllers), course: Seminar, language: English, abstract: Product liability is a field of law which all in all is eco-nomically efficient due to the modifications of the strict liability system, which grants the advantages of the original system, but alleviates some of its disadvantages. Therefore, it must be deemed as generally efficient, although sporadic deviations such as the proliferation of warning, the successful litigation of some plaintiffs despite own negligence and the enor-mous sums of damage granted will go on occurring.
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frais de port: 3.5
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EAN: 9783640370689
Trouver conseils, opinions et fonctionnalités sur grin customer centric product development il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2008 in the subject Business economics - Trade and Distribution, grade: 1,8, Leeds Metropolitan University, course: Strategic Services Management, language: English, abstract: Each business should have one major focus to be able to develop and satisfy the market needs. Obviously this focus is the customer. It does not matter who the customer is defined as he/she has to be defined for each company in a different way. The main thing is that all efforts are addressed to the customer. Every company sells products or services to customers so from a quality assurance point of view it is crucial to develop products in reference to market needs or customer needs respectively. This is the focus for the assignment. A general guideline for an efficient product development process should be created with the overall objective ¿ customer centric product development combined with an improved internal workflow. Anderson et al (2006, p. 1) states that customer value proposition is one of the most widely used terms in business in recent years. So it is important that a company is able to help customers understand the superior value of the products or service offered. Under pressure to keep costs down, customers may only look at the price and so it is important to think about the customer value proposition but also the comparison to the competitors of a specific market environment. This should flow into this assignment as well. Another problem of product development is that in many companies it is rather influenced by opinions of different sales people then by facts and figures. According Annacchino (2007, p. 101) a lot of companies tend to make a mistake at the product definition step, so that the customer is not really involved in the product development process. In reference to the definition of customer-defined needs there are different ways: ¿ A company can use direct customer surveys to solicit feedback and to obtain information in a direct manner. ¿ Another way is a focused group discussion which allows multiple-person input and prompted discussion to generate ideas. ¿ A third possibility is a suggestion system and communication platform for customers and stakeholders.
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frais de port: 3.5
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EAN: 9783640120161
Découvrir informations, conseils et prix pour grin how operations design affects vendu 30.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Scientific Essay from the year 2001 in the subject Business economics - Industrial Management, grade: A+, University of Warwick (Warwick Business School), 6 entries in the bibliography, language: English, abstract: This report analyses the efficiency and effectiveness of the operations of a supermarket chain by various analytical techniques. It will show that while the supermarket chain is right in terms of its strategic alignment with the environment, the operational implementation of its business is questionable. The conclusion, featuring a system approach, shows possibilities for improvement.
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frais de port: 3.5
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EAN: 9783638746304
Découvrir informations, conseils et prix pour grin sustainable marketing management vendu 32.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Göteborg University, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the implementation of functional orientation are shown. Secondly, the consequences and dangers of this approach on product development and market communication are presented and discussed. Further, the goal of the second part is to work out and describe the concepts of dematerialisation as well as functional orientation from a sustainable perspective. Therefore, the term ¿dematerialisation¿ is definded and a brief general overview about the current situation is given. Secondly, this approach as well as the approach of functional orientation will be presented and discussed out of a sustainable perspective. Finally, the aim of the last elaboration is to work out the paradoxes between the theoretical approach of marketing, namely the foundations of marketing, and the concepts and values of a sustainable society. It will be conducted, what problems might appear when these two approaches are brought together. Therefore, first of all the theoretical foundations of marketing are named and described. Secondly, the concepts and values of a sustainable society are shown and discussed. After this, the problems which are occuring, when these two approaches are brought together, are presented.
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frais de port: 3.5
le temps de livrer: in stock
EAN: 9783638853583
Trouver conseils, opinions et fonctionnalités sur grin process optimisation of injection il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Research Paper (postgraduate) from the year 2008 in the subject Engineering - Mechanical Engineering, University of South Australia, language: English, abstract: Determining optimal values of process control factors is critical in injection moulding process because of their influences on product quality, productivity and cost of production. In the past, many researchers exploited traditional and artificial methods but the limitations of different methods prevented to achieve optimal level of process design variables for multiple-input multiple-output (MIMO) injection moulding process. To bridge the gap, this study aims to develop a computer integrated optimisation system (CIOS). In this research, virtual reality (VR) technology is employed, in the first phase, for simulation purpose and combination of design of experiments (DOE) and SAPSO-based ANN method is used for optimising the simulation results in order to achieve global optimal solution for the control parameters. Apparently, the proposed approach is a new integration system that can help the users determine optimal parameter settings to accomplish the MIMO injection moulding process with competitive benefits of cost and production efficiency.
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frais de port: 3.5
le temps de livrer: in stock
EAN: 9783640445554
Découvrir informations, conseils et prix pour grin entwicklung einer kommunikationsstrategie vendu 41.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, Europäische Fachhochschule Brühl, Veranstaltung: Product- and Innovation Management (Industriemanagement), Sprache: Deutsch, Abstract: In dieser Bachelorthesis werden durch die Analyse der spezifischen Kundengruppen und deren Reaktion auf verschiedene Kommunikationskanäle die effektivsten Kommunikationskanäle analysiert. Anschliessend werden praktisch anwendbare Massnahmen aufgezeigt, die sich für die einzelnen Kommunikationskanäle als nützlich erweisen. Die Kommunikationsstrategie soll die CONSIGEN GmbH auf dem Life-Sciences-Recruitment-Markt in Deutschland erfolgreich positionieren.
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EAN: 9783668849907
Découvrir conseils, opinions et fonctionnalités sur grin local search vs exploration vendu 32.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 2,3, Free University of Berlin (Fachbereich Wirtschaftswissenschaften ), course: Seminar Innovative Organization, language: English, abstract: Internationalization, shorter product life cycles and increasing complexity have lead to a situation in today¿s world where organizations around the globe, on every level of the innovation process and in every industry, face increasing competition. Especially affected by these characteristics are high-tech industries, which are often characterized through a high rate of product novelties, cutting edge technology and rapidly changing industry standards. Examples for hightechnology industries that have been used in academic journal articles and that have been subject to empirical research are the robotic industry, the semiconductor industry and the optical disc industry. Especially in those industries organizations rely on constant and ongoing innovation to create and sustain competitive advantages and, therefore, to stay in business. Those innovative companies that constantly innovate and that are characterized through a high level of entrepreneurship can also be illustrated as ¿knowledge-creating companies¿ or ¿learning organization¿. But what makes them so innovative? How do they choose an innovation style? How is innovation managed? My point in this paper will be that innovation management should be able to answerer the following three questions: ¿How?¿ Which innovation style is used ¿When?¿ On which level of the innovation process is a style used ¿Why?¿ Reason for the innovation style used on that level These questions seem to be most important since Fagerberg states in the introduction of the Oxford Handbook of Innovation: ¿In spite of the large amount of research in this area during the past fifty years, we know much less about why and how innovation occurs than what it leads to.¿ Additionally, the question of ¿when?¿ is added to conceptualize the innovation process into dependent innovation process levels that follow each other in a distinct order. To answerer these questions I will start with a general description of what innovation is, what exploration and exploitation are, I will describe the general setting in which organizations have to operate and what defines an innovative organization.
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frais de port: 3.5
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EAN: 9783640412976
Trouver conseils, opinions et fonctionnalités sur importance of differentiation an il est vendu 44,06 € , présent dans la catégorie Gestion et administration; ce produit appartient à et est vendu par Grin Verlag
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EAN: 9783656027720
Découvrir informations, conseils et prix pour the effectiveness of product placement vendu 23,99 € , est placé dans la catégorie Marketing et Publicité; ce produit est fabriqué par et est vendu par GRIN Publishing
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Découvrir conseils, opinions et fonctionnalités sur product placement effectiveness implicit vendu 18,99 € , ce produit est placé dans la catégorie Encyclopédies et dictionnaires spécialisés dans les communications, fabriqué par et est vendu par GRIN Verlag
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