Découvrir conseils, opinions et fonctionnalités sur grin lufthansa in its competitive vendu 32.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, University of Sunderland (University of Sunderland), course: Contemporary Management, language: English, abstract: After five years of vast losses, especially for the IATA Carrier, which are all scheduled airlines, 2007 will be a successful year for the airline industry, with a forecasted profit of $8.5 billion. The early 21st century marked the industry with high losses and consolidation. Due to the reason that the industry sector highly depends on the external environment: the terrorist attacks of September 11th 2001, magnified by the weak economic conditions in many major countries and more recently the Iraq War and SARS epidemic, have made the last five years unhappy ones, especially for most of the schedules airlines. In addition to that, the liberalisation of the European aviation market enabled low cost airlines to reshape the competitive environment and to make significant impacts in the world¿s domestic passenger markets, which have previously been largely controlled by full service carriers. The overall market situation is dominated by increasing pressure on cost and productiveness. The global market trend forces a high company concentration that strengthens market positions. Lufthansa - Germany¿s national carrier was faced, like all other national carriers with the above-mentioned problems and had to find its way out of the crisis. The central question of this report is: With which tools did Lufthansa solve these problems? And are these tools sufficient to be competitive for future developments? This report paper is dealing with the developments in airline business illustrated with the example of Germany¿s national carrier, the Lufthansa AG, and the enormous company restructuring toward an ideal global player in a highly competitive environment. By analysing the internal and external influences, pressuring the company to adapt, the need of change by Lufthansa will be made more comprehensible. The learning organisation and the role of creativity have become more important during the last decades, especially in fast changing environments like the airline industry where Lufthansa operates. This will be a special regard in chapter four. In the last section of the report a critical analysis will be made on the effectiveness of the organisation¿s response, and some areas of improvement will be mentioned.
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frais de port: 3.5
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EAN: 9783638948890
Trouver conseils, opinions et fonctionnalités sur grin der begriff ffentlichkeit in il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Studienarbeit aus dem Jahr 2004 im Fachbereich Politik - Politische Theorie und Ideengeschichte, Note: 1,7, Albert-Ludwigs-Universität Freiburg (Institut für wissenschaftliche Politik), Sprache: Deutsch, Abstract: John Dewey(1859-1952) ist heute in Deutschland in erster Linie unter Erziehungswissenschaftlern, Soziologen und Philosophen bekannt. Das lässt sich leicht aus Deweys wissenschaftlichen Schwerpunkten erklären: Denn gerade pädagogische und philosophische Fragen waren es, mit denen sich Dewey am meisten beschäftigt hat, so zum Beispiel in einem seiner bekanntesten Bücher, ¿Democracy and Education¿. Aber auch für die Politikwissenschaft gibt es bei Dewey durchaus Anknüpfungspunkte, und zwar insbesondere in seiner Theorie der Demokratie. In Deutschland hat besonders Hans Joas zu einer Verbreitung von Deweys Gedanken beigetragen. In dieser Hausarbeit soll ein bisher noch wenig berücksichtigter Aspekt von Deweys Demokratietheorie, nämlich sein Öffentlichkeitsbegriff dargestellt und interpretiert werden. Dewey hat seine Gedanken zum Thema Öffentlichkeit in einem Essay mit dem Titel ¿The Public and its Problems¿ verarbeitet. Der Essay entstand aus Deweys Auseinandersetzung mit einem Buch von Walter Lippmann. In Lippmanns Buch ¿The Phantom Public¿ wird ein zunehmendes Versagen der demokratischen Kontrolle der Regierung konstatiert. In einer immer komplexer organisierten Gesellschaft könne der Bürger viele Fragen überhaupt nicht mehr sachgerecht entscheiden. Auch viele andere Politikwissenschaftler und Kulturkritiker waren skeptisch gegenüber der modernen Massendemokratie und wollten sie durch eine stärker von Experten gelenkte Regierungsweise ersetzen. Gegen diese Position hat sich Dewey immer gewandt: Die Prinzipien der Wissenschaft sind für ihn, wie er in ¿The Public and its Problems¿ deutlich macht, mit denen der Demokratie insofern identisch, als sie beide auf freier Kommunikation beruhen. Eine wissenschaftliche und rationale Steuerung der Gesellschaft und ihre Demokratisierung schliessen sich nach Dewey keineswegs aus. Im Gegenteil: Dewey versteht die Entstehung der Demokratie gerade als Fortschritt im rationalen Selbsterkenntnisprozess der Gesellschaft. In dieser Hausarbeit soll zunächst Deweys Gedankengang dargestellt werden. In der anschliessenden Interpretation will ich zeigen, dass Deweys Öffentlichkeitsbegriff sich am besten vor dem Hintergrund von Hegels ¿Grundlinien der Philosophie des Rechts¿, als Bestandteil einer linkshegelianischen Theorie der Demokratie, verstehen lässt.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640139170
Découvrir informations, conseils et prix pour grin the as global actor vendu 58.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Research Paper from the year 2008 in the subject Politics - International Politics - Topic: European Union, grade: B+ (1.7), University of Auckland, 115 entries in the bibliography, language: English, abstract: In the last years the European Union (EU) transformed the European gender regime towards gender equality thoroughly. This dissertation deals with the question of the EU's external influence on transforming societies. Is the external influence coherent with internal claims? Trade is the EU's most important external policy area. The EU is an economic giant based on the largest single market in the world. Thus the EU has power in and through trade. The EU makes increasingly the adaptation of normative standards a condition to access its market. Does the EU integrate also standards on gender equality? And does the EU transform gender regimes globally through trade? What impacts does the EU have on gender regimes? This dissertation examines gender impacts in the Sustainability Impact Assessments that show possible impacts of trade agreements between the EU and its partners. The analysis shows that gender is secondary to economic growth and not directed towards gender equality. As a consequence the EU does not use its power through trade and the coherence of internal and external efforts is questionable.
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le temps de livrer: 1-2 Werktagen
EAN: 9783640268535
Trouver conseils, opinions et fonctionnalités sur grin the effectiveness of product il est vendu 58.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: The use and practice of product placement ¿ also referred to as brand placement ¿ has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers¿ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
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le temps de livrer: 1-2 Werktagen
EAN: 9783640149100
Trouver conseils, opinions et fonctionnalités sur grin measurement of soccer brands il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Studienarbeit aus dem Jahr 2013 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Westfälische Wilhelms-Universität Münster (Marketingcenter), Veranstaltung: Roland Berger Praxisseminar, Sprache: Deutsch, Abstract: In the course of the rising importance of the economic competitive position of professional soccer clubs and as a consequence thereof the spreading of entrepreneurial structures makes the buildup and management of professional team brands inevitable. A professional and customer-oriented brand management is essential for the long-term success of a brand. "While (athletic) success may be fleeting, a focus on commitment to customers is not". The brand facilitates economic success independently of athletic success. In just a few years, social media, especially social networking sites, have become extremely popular: As of January 2009, Facebook registered more than 175 million active users that is over twice the population of Germany and the average amount of time spent on social networks increased by 82%. Companies have never had such an opportunity to interact with millions of customers at relatively low prices. Thus it is inevitable for professional soccer teams to build strong brands in the social media environment. Social media employs mobile and web-based technologies to construct highly interactive platforms through which individuals and communities share, co-create, and discuss user-generated content. With this rise in social media the power has been shifted from firms towards the individuals that create, share, and consume Facebook entries, blogs, etc. Communication about brands occurs, with or without the permission of firms, which is another reason to join the discussions actively. This paper addresses the problem of how professional soccer teams can build strong brands, first offline and then specified for brand fan pages of social networking sites and how they can measure the success of their brand building actions. The flow of this paper is as follows: first, Keller's model of customer-based brand equity is presented. That initial section is followed by adapting Keller's approach to soccer brands and the paper concludes with a specification of that approach for soccer brands in the social media environment.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783656372936
Découvrir informations, conseils et prix pour grin the market of pepsi vendu 32.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, language: English, abstract: PepsiCo, one of the world¿s largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe¿s juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation¿s European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe¿s juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and Hirschmann-Herfindahl-Index.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638597203
Découvrir informations, conseils et prix pour grin public administration in the vendu 28.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Essay from the year 2007 in the subject Politics - Miscellaneous, grade: 80%=good, University of Kerala (Department of Political Science), course: Theories and Concepts of Public Administration, language: English, abstract: This essay analyses the impact of globalisation on Public Administration in its practical application and as an academic discipline.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640325924
Découvrir informations, conseils et prix pour diplomica verlag blue ocean strategy vendu 52.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Diplomica Verlag et est vendu par Orellfuessli.ch
Why does ‘value innovation’ play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called ‘value innovation’ was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as ‘Blue Oceans’. This blue ocean strategy challenges companies to break out of their current market space. But is this kind of innovation really new and usable for general management consulting? The term ‘value innovation’ is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches? The study will find answers to the questions mentioned above.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783836664776
Découvrir conseils, opinions et fonctionnalités sur lufthansa in its competitive environment vendu 18,95 € , ce produit est placé dans la catégorie Gestion, fabriqué par et est vendu par Grin Verlag
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EAN: 9783638948890