Découvrir conseils, opinions et fonctionnalités sur springer wien a nonparametric approach vendu 78.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Springer Wien et est vendu par Orellfuessli.ch
The new series edited by the "Jubiläumsstiftung of the Wirtschaftsuniversität Wien” aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783211834732
Trouver informations, conseils et prix pour grin the market of pepsi il est vendu 32.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, language: English, abstract: PepsiCo, one of the world¿s largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe¿s juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation¿s European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe¿s juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and Hirschmann-Herfindahl-Index.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638597203
Trouver informations, conseils et prix pour springer wien a nonparametric approach il est vendu 51.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Springer Wien et est vendu par Orellfuessli.ch
The new series edited by the "Jubiläumsstiftung of the Wirtschaftsuniversität Wien", aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issue in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783211834749
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Based on an investigation of the WTO process and local protectionisms, Yining Ding's new book presents interesting research results in the following fields: - The interests of China and other countries in the WTO; - the historic and cultural background and economic incentive of regional protectionisms, the different influences of regional politicians on the reform and opening policy; - the administrative market monopoly during the transition economy and the route dependent behaviour of the reform and the local officials; - the "game" between central and local government; - the important role of Guanxi and its influence on the protective behaviour in relation to justice, abuse of administrative power, forged goods and the grabbing economy, foreign trade, and FDI; - Guanxi, rent-seeking and the structure of regional seigneur power; - the establishment of a model of different degrees of local protectionisms of sub-national governments. Yining Ding presents an empirical analysis and theoretical contributions to research on local protectionism and its influence on the post-WTO market in China and provides an overview of the Chinese status quo since accession into the WTO with up-to-date economic data. His book should serve economics majors, students in other areas with an interest in China and businessmen, investors and engineers who want to investigate or work in China well. In addition, this work should provide a guide or tool for readers to observe the current Chinese social development through different eyes.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783898218054
Découvrir informations, conseils et prix pour lit verlag migration and labour vendu 48.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Lit Verlag et est vendu par Orellfuessli.ch
The interplay of migration and labour markets is a phenomenon too diverse to be explained by a single theory. Thus, this volume, based on contributions presented during a workshop in Saarbrücken, Germany, brings together experts in migration research from economics, political science, and sociology. The rationale for choosing the topic is the existence of misconceptions and prejudices in public debate about migration. The contributions investigate the main effects of migration on labour markets for both, the home and the host country, and discuss normative, positive, and instrumental aspects of migration from different perspectives.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783825802295
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The FMCG sector is a main contributor to many economies and increasingly finds itself operating in highly complex markets characterised by powerful and demanding customers. Little work has been conducted on the analysis of forecasting systems in FMCG organisations. While existing research reports on the accuracy of forecasts generated in these organisations it is argued that this is only part of the overall planning need in the FMCG sector. The lack of a real understanding of where forecasting fits in with the wider organisational requirements in a practical sense means that the academic theory is seldom used by practitioners, resulting in the continuance of the theory-practice gap . In this book, a multi-method research approach based on a case study analysis of one of the UK s largest producers of beer (a typical FMCG) has been used to fully investigate the whole forecasting function, rather than simply assess the accuracy of forecasts generated. The contents of this book are of interest to operations managers, marketers in FMCG companies, buyers in large retail enterprises and academics working in these fields.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783838300924
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A funeral parlor in a small Midwestern town is the setting for these three darkly funny and touching short plays. In Tell Tale, we enter the private thoughts of a respectable married mortician, lost in passion for a beautiful real estate broker who markets to the bereaved. In Thief of Tears, we meet Mac, the attractive daughter of an upper-class WASP family who frequents the Viper Room and steals jewelry from corpses. And in Thirteen Things about Ed Carpolotti, a newly widowed suburban matron finds her world crashing about her only to be rescued by love from beyond the grave. A full-cast production featuring: Bruce Davison, Laura San Giacomo, Rue McClanahan
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781580816649
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