Découvrir informations, conseils et prix pour grin united colours opinions vendu 61.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: First class, University of Birmingham, language: English, abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by culture The aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton¿s financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures exist. Both countries have different approaches towards the Benetton campaigns: Germany strategically and England emotionally. This does not necessarily mean they respond differently to them, although research has shown that, as opposed to data gathered in the secondary literature, Germany responded more tolerantly and openly to the campaigns than expected, whereas England, expected according to the secondary literature to understand advertising based on creativity, did just the opposite. The English group rated the shock factor more strongly than the German group, proving that responses to shock advertising are dependent on cultural influences. The results from this research therefore show that responses to these campaigns are affected by culture especially in emotional campaigns such as the Benetton ones and companies should take these differences into account. Obviously it is cheaper and easier to run a standardized global campaign; however, this does not take different cultures in different countries into account which might harm brand perception due to misunderstandings and different decoding approaches. The phenomenon of globalisation will be of great interest for further research as it brings cultures closer together. The research, over a larger timeframe, might show how cultures are becoming more similar and therefore a standardised advertising strategy might be more useful than ever.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783638688895
Trouver informations, conseils et prix pour narr francke attempto corpus culture il est vendu 91.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Narr Francke Attempto et est vendu par Orellfuessli.ch
Corpus, Culture and Discourse examines the ways in which people from different cultures, writing in different Languages and disciplines, use Language in an academic context. The study rests upon an approximately 1 million word parallel corpus of research articles from five humanities disciplines, written by scholars from Great Britain, the United States and Germany.The innovative methodology combines quantitative corpus and statistical analyses with detailed qualitative analysis of the texts. The study demonstrates that the synthesis of discourse analysis with corpus linguistics - two traditionally-opposed approaches to the study of Language - is both practicable and rewarding, and can provide a powerful tool for investigating linguistic behaviour. The study analyses academic discourse with respect to its social, cultural, institutional and disciplinary context. It sheds new light on the myriad ways in which academics use their native Language in research articles to construct and express social identity, interact with their readers and the wider academic community, and manage textual interaction through metadiscourse. The results show that there are empirically verifiable, statistically significant differences across cultures, Languages and disciplines in the management of social interaction in academic writing. Interestingly, it emerges that author age, status and gender also exercise a significant influence on specific aspects of Language use.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783823364269
Découvrir conseils, opinions et fonctionnalités sur aubier pens e grecque culture vendu 38.34 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Aubier et est vendu par Fnac.ch
Le mouvement de traduction gréco-arabe à Bagdad et la société abbasside primitive (IIe-IVe/VIIIe-Xe siècles)
état: new
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EAN: 9782700734157
Découvrir conseils, opinions et fonctionnalités sur vermilion dare to lead vendu 28.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Vermilion et est vendu par Orellfuessli.ch
In her #1 NYT bestsellers, Brené Brown taught us what it means to dare greatly, rise strong and brave the wilderness. Now, based on new research conducted with leaders, change makers and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead. Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead. When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that's necessary to do good work. But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start. Brené Brown spent the past two decades researching the emotions that give meaning to our lives. Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions: How do you cultivate braver, more daring leaders? And, how do you embed the value of courage in your culture? Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme. Brené writes, 'One of the most important findings of my career is that courage can be taught, developed and measured. Courage is a collection of four skill sets supported by twenty-eight behaviours. All it requires is a commitment to doing bold work, having tough conversations and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.'
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9781785042140
Trouver conseils, opinions et fonctionnalités sur lit verlag consumption in africa il est vendu 49.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à LIT Verlag et est vendu par Orellfuessli.ch
The study of consumption, including such aspects as social differentiation, communication and the change of needs, has become a major field of study within material culture research. This volume unites a number of contributions with an anthropological approach focusing on the micro level. The holistic perspective of each of the contributions includes the observation of the widest range of local practices with regard to consumer goods. Ethnographic fieldwork shows that consumption in Africa, although related to the acquisition of globally accessible goods, is localized and appropriated. Thus, these consumer goods become part of the local material culture. The contributions of this volume are the outcome of a workshop held at the African Studies Centre at Bayreuth University. Each chapter deals with the social dynamics engendered by new modes of consumption in a specific area. All contributions, reporting from different parts of Africa like Côte d'Ivoire, Zambia, Tanzania, Nigeria, Burkina Faso and Niger, are based on extended ethnographic research. Cover Photos: Bicycle owner and vendor of locally brewed beer in Kollo (Dép. de Tiébélé) on the way for the market, woman selling millet on the market of Zabré (both Burkina Faso)
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783825807252
Trouver conseils, opinions et fonctionnalités sur random house n y dare il est vendu 48.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Random House N.Y. et est vendu par Orellfuessli.ch
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! ONE OF BLOOMBERG’S BEST BOOKS OF THE YEAR Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781984844217
Trouver conseils, opinions et fonctionnalités sur knv besorgung self compassion il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à KNV Besorgung et est vendu par Orellfuessli.ch
Kristin Neff PhD, is a professor in human development whose 10 years' of research forms the basis of her timely and highly readable book. Self Compassion offers a powerful solution for combating the current malaise of depression, anxiety and self criticism that comes with living in a pressured and competitive culture. Through tried and tested exercises and audio downloads, readers learn the 3 core components that will help replace negative and destructive measures of self worth and success with a kinder and non judgemental approach in order to bring about profound life change and deeper happiness. Self Compassion recognises that we all have weaknesses and limitations, but in accepting this we can discover new ways to achieve improved self confidence, contentment and reach our highest potential. Simply, easily and compassionately. Kristin Neff's expert and practical advice offers a completely new set of personal development tools that will benefit everyone. 'A portable friend to all readers ... who need to learn that the Golden Rule works only if it's reversible: We must learn to treat ourselves as well as we wish to treat others.' Gloria Steinem 'A beautiful book that helps us all see the way to cure the world - one person at a time - starting with yourself. Read it and start the journey.' Rosie O'Donnell
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9781444738179
Découvrir conseils, opinions et fonctionnalités sur l harmattan assessment evaluation and vendu 22.95 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par L'harmattan et est vendu par Fnac.ch
Ideology, common sense, and research culture
état: new
disponibilité: in_stock
EAN: 9782140258060
Trouver conseils, opinions et fonctionnalités sur primitive culture researches into the il est vendu 24,42 € , présent dans la catégorie Ethnologie et anthropologie; ce produit appartient à Dover et est vendu par Dover Publications Inc.
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état: Used
disponibilité: En stock
EAN: 9780486807508
Découvrir conseils, opinions et fonctionnalités sur primitive culture researches into the vendu 45,51 € , ce produit est placé dans la catégorie Ethnologie et anthropologie, fabriqué par Cambridge University Press et est vendu par Cambridge University Press
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état: New
disponibilité: En stock
EAN: 9781108017510
Découvrir conseils, opinions et fonctionnalités sur primitive culture researches into the vendu 45,51 € , ce produit est placé dans la catégorie Ethnologie et anthropologie, fabriqué par Cambridge University Press et est vendu par Cambridge University Press
Ethnologie et anthropologie, Sciences humaines, Livres, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: En stock
EAN: 9781108017503
Trouver conseils, opinions et fonctionnalités sur primitive culture researches into the il est vendu 31,43 € , présent dans la catégorie Sociologie; ce produit appartient à et est vendu par hansebooks
Sociologie, Sciences humaines, Livres, Histoire, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: En stock
EAN: 9783337978310
Trouver conseils, opinions et fonctionnalités sur primitive culture researches into the il est vendu 18,75 € , présent dans la catégorie Logiciels informatiques pour adolescents; ce produit appartient à Double 9 Books et est vendu par Double 9 Books
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état: New
disponibilité: En stock
EAN: 9789358715613
Découvrir informations, conseils et prix pour primitive culture researches into the vendu 27,67 € , est placé dans la catégorie Livres; ce produit est fabriqué par et est vendu par Cornell University Library
Livres, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: En stock
EAN: 9781112532184
Trouver conseils, opinions et fonctionnalités sur primitive culture researches into the il est vendu 44,42 € , présent dans la catégorie Religion et spiritualité New Age; ce produit appartient à Kessinger Publishing et est vendu par Kessinger Publishing
Religion et spiritualité New Age, Religions et Spiritualités, Livres, Art religieux, Atlantide, pyramides et grandes énigmes, Paranormal et parapsychologie, Ethnologie et anthropologie, Sciences humaines, Religion et théologie, Philosophie, Culture dans la société, Questions de société dans la société, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: Habituellement expédié sous 2 à 3 jours
EAN: 9781428638297
Trouver informations, conseils et prix pour primitive culture researches into the il est vendu 19,16 € , présent dans la catégorie Sciences humaines, ce produit est fabriqué par et est vendu par Forgotten Books
Sciences humaines, Livres, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: En stock
Trouver conseils, opinions et fonctionnalités sur primitive culture researches into the il est vendu 56,50 € , présent dans la catégorie Religions et Spiritualités; ce produit appartient à et est vendu par Legare Street Press
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état: New
disponibilité: Habituellement expédié sous 3 à 4 jours
EAN: 9781015576858
Découvrir informations, conseils et prix pour primitive culture researches into the vendu 40,77 € , est placé dans la catégorie Art religieux; ce produit est fabriqué par Kessinger Publishing et est vendu par Kessinger Publishing
Art religieux, Religions et Spiritualités, Livres, Ethnologie et anthropologie, Sciences humaines, Religion et théologie, Philosophie, Culture dans la société, Questions de société dans la société, Sociologie, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: Habituellement expédié sous 2 à 3 jours
EAN: 9781428638303