Trouver conseils, opinions et fonctionnalités sur elsevier ltd oxford nation branding il est vendu 78.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: The first overview of its kind on nation branding A blend of academic theory and real world practice in an accessible, readable fashion A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding An original conceptual framework and models for nation branding A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area. Key Features: Seminal text in a cutting-edge, controversial and crucial field of global importance Ideal blend of theory and practice Twenty individual country case studies, including USA, Hong Kong, Japan, New Zealand, Spain and China.
état: new
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EAN: 9780750683494
Trouver informations, conseils et prix pour elsevier ltd oxford the nuclear il est vendu 152 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
The FactsBook Series has established itself as the best source of easily accessible and accurate facts about protein groups. They use an easy-to-follow format and are researched and compiled by experts in the field.This Factsbook is devoted to nuclear receptors. The first section presents an introduction and describes the mode of action of the receptors in general. The second section of the book contains detailed entries covering each type of receptor. Entries provide information on: Nomenclature and structureIsolationDNA binding propertiesLigandsExpressionTarget genesKnockoutsDisease association Gene structure, promoter and isoformsChromosomal locationAmino acid sequencesKey references
état: new
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EAN: 9780124377356
Découvrir informations, conseils et prix pour elsevier ltd oxford dominus m vendu 87.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
A guide the advanced features of the Perl programming language covers such topics as dispatch tables, iterators, partitions, parsing, and linear equations.
état: new
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le temps de livrer: in stock
EAN: 9781558607019
Découvrir conseils, opinions et fonctionnalités sur elsevier ltd oxford strategic integrated vendu 52.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
This is a comprehensive textbook dealing with all aspects of integrated marketing communication, but from a strategic rather than descriptive perspective. It will not be a survey of the various aspects of IMC. It is written at a level suitable for intermediate undergraduates through graduate courses. The text takes the position that IMC is a way of planning marketing communication in order to utilize those communication options most likely to maximize the likelihood of effectively communicating with the desired target audience; not simply the utilization of multiple communication options in a campaign.As a result, the book will provide the reader with an overview of the role ICM plays in contributing to healthy brands and a companys reputation, then the understanding needed for developing and delivering an effective ICM programme that fulfills the objective. This means the book itself will be an integrated whole, not a series of independent chapters. The text will first introduce the concept of IMC and what it can accomplish, then lead the reader through the thinking that is necessary to understand the issues involved with IMC strategic planning, how to develop effective executions within an IMC programme, and then how to optimize delivery to the appropriate target audience.The book is estimated to be approximately 300-325 pages in length, and will be international in scope, utilizing examples from around the globe.
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780750679800
Trouver conseils, opinions et fonctionnalités sur elsevier ltd oxford marking handbk il est vendu 118 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
A once complicated topic is made clear as the author addresses the confusion surrounding CE Marking. Lohbeck offers guidance on both legal and design issues. This book includes a step-by-step design guide aimed at both novice and experienced exporters. With its help, engineers and managers can easily identify which rules apply to their products and pinpoint what they need to do to comply. The information presented here is backed up with facts and examples. Many have been misled, unfortunately, but this book presents the real meaning of CE Marking. Shows design engineers how to comply with CE requirements for product conformity Explains legal and technical issues concisely and logically Presents and illuminates US and EU differences
état: new
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EAN: 9780750698191
Trouver informations, conseils et prix pour elsevier ltd oxford boyd r il est vendu 123 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
Nonlinear optics is the study of the interaction of intense laser light with matter. The third edition of this textbook has been rewritten to conform to the standard SI system of units and includes comprehensively updated material on the latest developments in the field. The book presents an introduction to the entire field of optical physics and specifically the area of nonlinear optics, covering fundamental issues and applied aspects of this exciting area. Nonlinear Optics will have lasting appeal to a wide audience of physics, optics, and electrical engineering students, as well as to working researchers and engineers. Those in related fields, such as materials science and chemistry, will also find this book of particular interest.
état: new
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le temps de livrer: in stock
EAN: 9780123694706
Découvrir conseils, opinions et fonctionnalités sur elsevier ltd oxford campbell s vendu 905 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
This CD-ROM delivers the entire contents of the 4-volume set in a versatile, digital format that makes reference remarkably quick and convenient. It also comes with a separate CD-ROM containing video clips that demonstrate key surgical procedures. Full four volumes of text (4608 pages) and over 9000 illustrations all on one CD Search functionality collapsible Table of Contents Navigation buttons Linked Index All reference chapters linked to main reference list, with further links to PubMed Weblinks included for text updates and Medline abstracts of references End-of-Chapter listing of all tables and figures for each chapter Both Windows and Macintosh versions are on the same disk With 34 additional contributors
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EAN: 9780323012478
Trouver informations, conseils et prix pour elsevier ltd oxford nelson r il est vendu 237 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Elsevier LTD, Oxford et est vendu par Orellfuessli.ch
Learn to effectively recognize, diagnose, and treat common internal medical conditions with this invaluable reference. Small Animal Internal Medicine, Fifth Edition, emphasizes practical diagnostic approaches and focuses on the clinically relevant aspects of patient medical management. Extensive color illustrations, boxes, and algorithms, plus new photographs, schematic representations, and updated tables, set this book apart. With its highly functional design and clear, expert voice, this text delivers the most relevant information for the internal medical challenges you're most likely to face. "The many tables, decision trees, drawings and photos highlight the key points which make for a very pleasant read. I bet that the previous edition of this major textbook is a bit dog-eared and so now is the time to invest. ROI guaranteed. ( Return On Investment)" Reviewed by: Vet's Today Date: July 2014 "As a reference textbook for use on a day-today basis I would highly recommend this book. It lives up to its promises and really is a 'practical, easy-to-use, quick, clear and logical' text book for practitioners and students alike." Reviewed by: Veterinary Record Date: June 2014
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780323086820
Découvrir conseils, opinions et fonctionnalités sur taylor francis ltd nation i vendu 61.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Taylor & Francis Ltd. et est vendu par Orellfuessli.ch
Using a framework based on principles of teaching and learning, this guide for teachers and teacher trainees provides a wealth of suggestions for helping learners at all levels of proficiency develop their reading and writing skills and fluency. By following these suggestions, which are organized around four strands meaning-focused input, meaning-focused output, language-focused learning, and fluency development teachers will be able to design and present a balanced program for their students. Teaching ESL/EFL Reading and Writing, and its companion text, Teaching ESL/EFL Listening and Speaking, are similar in format and the kinds of topics covered, but do not need to be used together. Drawing on research and theory in applied linguistics, their focus is strongly hands-on, featuring easily applied principles, a large number of useful teaching techniques, and guidelines for testing and monitoring, All Certificate, Diploma, Masters and Doctoral courses for teachers of English as a second or foreign language include a teaching methods component. The texts are designed for and have been field tested in such programs.
état: new
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EAN: 9780415989688
Découvrir conseils, opinions et fonctionnalités sur random house uk ltd pratchett vendu 37.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Random House UK Ltd et est vendu par Orellfuessli.ch
Finding himself alone on a desert island when everything and everyone he knows and loved has been washed away in a huge storm, Mau is the last surviving member of his nation. He's also completely alone - or so he thinks until he finds the ghost girl. She has no toes and wears strange lacy trousers like the grandfather bird.
état: new
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EAN: 9781846576942
Découvrir conseils, opinions et fonctionnalités sur oxford press libri pity the vendu 26.55 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford Press Libri et est vendu par Fnac.ch
Pity the nation - Livre. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, …
état: new
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EAN: 9780192801302
Trouver informations, conseils et prix pour belin math magic oxford publishing il est vendu 25.29 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Belin et est vendu par Fnac.ch
De Pi au chaos: pourquoi les maths sont si réjouissantes !
état: new
disponibilité: in_stock
EAN: 9782701176864
Découvrir conseils, opinions et fonctionnalités sur palgrave macmillan uk arab nation vendu 168 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Palgrave Macmillan UK et est vendu par Orellfuessli.ch
This is the second collection of the well established Antonius Lectures given at St. Antony's College, Oxford. The contributors cover different aspects of Arab studies including nationalism, literature, economics, the Gulf War and the Palestinian problem. A wide ranging and unusual collection of stimulating essays of great interest to all involved with the Arab world.
état: new
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EAN: 9781349627677
Trouver informations, conseils et prix pour facts on file ltd doherty il est vendu 62.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
For more than 200 years, since the ratification of the U.S. Constitution in 1788, the government, courts, and people of the United States have been shaped by the words in the document. To understand how the United States came together as a nation, students must first acquaint themselves with the original 13 colonies, and how each of the original colonial followed its own path to the ratification of the Constitution.
état: new
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EAN: 9780816054152
Trouver conseils, opinions et fonctionnalités sur facts on file ltd japanese il est vendu 62.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Facts on File Ltd et est vendu par Orellfuessli.ch
The United States is truly a nation of immigrants, or as the poet Walt Whitman once said, a "nation of nations." For more than 200 years, people of diverse nationalities and religions from all over the world have come to America's shores seeking a new life. Their story is the story of America. Spanning the time from when the Europeans first came to the New World to the present day, the new
état: new
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le temps de livrer: in stock
EAN: 9780816056880
Trouver informations, conseils et prix pour facts on file ltd polish il est vendu 62.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
The United States is truly a nation of immigrants, or as the poet Walt Whitman once said, a "nation of nations." For more than 200 years, people of diverse nationalities and religions from all over the world have come to America's shores seeking a new life. Their story is the story of America. Spanning the time from when the Europeans first came to the New World to the present day, the new
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780816056866
Trouver informations, conseils et prix pour facts on file ltd doherty il est vendu 62.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
For more than 200 years, since the ratification of the U.S. Constitution in 1788, the government, courts, and people of the United States have been shaped by the words in the document. To understand how the United States came together as a nation, students must first acquaint themselves with the original 13 colonies, and how each of the original colonial followed its own path to the ratification of the Constitution.
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780816054121
Découvrir informations, conseils et prix pour facts on file ltd worth vendu 54.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
North Korea has been a communist dictatorship since shortly after the end of World War II. Ruled by the iron hand of Kim Il Sung, the nation struggled economically compared to South Korea, which engineered an economic miracle.
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780791097410
Découvrir informations, conseils et prix pour facts on file ltd doherty vendu 62.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
For more than 200 years, since the ratification of the U.S. Constitution in 1788, the government, courts, and people of the United States have been shaped by the words in the document. To understand how the United States came together as a nation, students must first acquaint themselves with the original 13 colonies, and how each of the original colonial followed its own path to the ratification of the Constitution.
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780816054138
Découvrir informations, conseils et prix pour facts on file ltd abrams vendu 51.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Facts on File Ltd et est vendu par Orellfuessli.ch
Thabo Mbeki has devoted his life to the people of South Africa, first as a courageous fighter against apartheid and currently as president of his beloved nation, helping to heal the wounds caused by decades of oppression. His success is even more astounding considering the seemingly insurmountable obstacles he encountered early in life.
état: new
disponibilité: in_stock
le temps de livrer: in stock
EAN: 9780791094433