Trouver informations, conseils et prix pour grin mercedes benz how a il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced. Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car ¿ the Mercedes-Benz A-Class ¿ should have another important feature: It is affordable for the middle class. With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign ¿ almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis. Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called ¿moose-test¿. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later. The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640360154
Découvrir conseils, opinions et fonctionnalités sur macmillan audio books dexter c vendu 31.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Macmillan Audio Books et est vendu par Orellfuessli.ch
Winner of the CWA Silver Dagger Award Morse switched on the gramophone to 'play', and sought to switch his mind away from all the terrestrial troubles. Sometimes, this way, he almost managed to forget. But not tonight . . . Anne Scott's address was scribbled on a crumpled note in the pocket of Morse's smartest suit. He turned the corner of Canal Street, Jericho, on the afternoon of Wednesday, October 3rd. He hadn't planned a second visit. But he was back later the same day - as the officer in charge of a suicide investigation . . . 'The writing is highly intelligent, the atmosphere melancholy, the effect haunting' Daily Telegraph 'The triumph is the character of Morse' Times Literary Supplement
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781509885077
Trouver conseils, opinions et fonctionnalités sur penguin beverly hills dead il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Penguin et est vendu par Orellfuessli.ch
The "New York Times" bestselling author returns with this sequel to "The Prince of Beverly Hills"--a nail-biting story of murder, political intrigue, and betrayal set in 1940s Hollywood, the era of the Red Scare, when almost anyone could be a suspect. Unabridged. 9 CDs.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9781611760606
Trouver informations, conseils et prix pour uvk applications of social network il est vendu 36.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Uvk et est vendu par Orellfuessli.ch
In recent years Social Network Analysis (SNA) has become an established research approach in almost every scientific discipline, thereby attracting a remarkable degree of public attention. On the one hand this can be seen as a reflection of a shift in the theoretical and methodological approach in research. On the other hand the prominence of SNA in a variety of fields such as academia, politics, business and our daily lives also points towards a change of the objects under investigation. Many elements of our society are now increasingly embedded into network structures in which actors depend on each other and the structural context of their actions. This volume provides an excellent overview of the broad range of research in which SNA can be fruitfully applied.
état: new
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le temps de livrer: 1-2 Werktagen
EAN: 9783867640466
Trouver informations, conseils et prix pour harpercollins chaos d il est vendu 47.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par HarperCollins et est vendu par Orellfuessli.ch
On a hot late summer evening in Cambridge, Massachusetts, Dr. Kay Scarpetta and her investigative partner, Pete Marino, respond to a call about a dead bicyclist. It appears that a young woman has been attacked with almost superhuman force. Even before Scarpetta’s headquarters has been officially notified about the case, Marino and Scarpetta’s FBI agent husband, Benton Wesley, receive suspicious calls, allegedly from someone at Interpol. With breathtaking speed it becomes apparent that an onslaught of interference and harassment might be the work of an anonymous cyberbully named Tailend Charlie, who has been sending cryptic communications to Scarpetta for over a week. Stunningly, even her brilliant tech savvy niece, Lucy, can’t trace who it is or how this person could have access to intimate information few outside their family would have. When a second death hundreds of miles south shocks Scarpetta to her core, she and those close to her are confronted with something far bigger and more dangerous than they’d ever imagined.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780062436740
Découvrir informations, conseils et prix pour boldwood books scandalous lydia wickham vendu 24.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Boldwood Books et est vendu par Orellfuessli.ch
Pre-order a gorgeous Regency novel from Eliza Austin, perfect for fans of Bridgerton! Pemberley Presents... With her rakish husband Wickham now dead, Lydia remains subdued and consumed by delayed guilt for the selfish behaviour that almost cost her family its respectability. Hoping to ease her sister's anguish, Lizzy Darcy encourages Lydia to record her earliest memories of life with Wickham...but Lydia can only recall acts of rebellion and scandal and falls into an even deeper slump. But when a new neighbour arrives to Pemberley, Lydia finds herself roused from her gloom - especially when Mr Patrick Shannon has a mystery to solve! Offering to help Lizzy's enigmatic new neighbour, Lydia finds herself once more drawn into scandal and a web of secrecy and lies that threatens the safety of them both! Meanwhile, Caroline Bingley has set her heart on winning Patrick's affections and this time no member of the Bennet family will stand in her way... A sparkling continuation of Pride and Prejudice perfect for fans of Bridgerton! Please note: This title was previously published as Lydia Wickham's Journal.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781836033028
Trouver conseils, opinions et fonctionnalités sur 375 media gmbh stiv no il est vendu 26.4 € , présent dans la catégorie Filme, TV-Serie; ce produit appartient à 375 Media GmbH et est vendu par Orellfuessli.ch
Almost 30 years after Stiv's mysterious death in Paris, the Dead Boys have become the stuff of (Punk) legends but unsurprisingly, the story remains largely untold. How did this native from Girard, Ohio end up living the life of * Riley in Paris, France' Was Stiv really hit by a car (or a taxi...) on that fateful day' Who was the real Stiv Bators' * These are a few of the questions answered in STIV.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 0760137233695
Découvrir conseils, opinions et fonctionnalités sur almost dead slavery and social vendu 36,28 € , ce produit est placé dans la catégorie Ethnologie et anthropologie, fabriqué par et est vendu par University of Georgia Press
Ethnologie et anthropologie, Sciences humaines, Livres, Sociologie, Études sur les Africains et personnes d'ascendance africaine, Études ethniques, Études sur les Latino-Américains, Histoire pour l'université, Cours universitaires, Études supérieures, Histoire et Actualité des Pays de A à Z, Histoire et actualité mondiale, Histoire, Colonisation, Grands thèmes de l'histoire et d'aujourd'hui, Actu, Politique et Société, Histoire de l'esclavage et de l'émancipation, Villes et campagne, Anglais, Livres anglais et étrangers, Featured Categories, Regular Stores, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_1301, c5b72a0f-f6de-4186-ad6f-d51a16c58e4f_0, Special Features Stores, Self Service, Arborist Merchandising Root
état: New
disponibilité: Habituellement expédié sous 6 à 7 jours
EAN: 9780820362267
