Découvrir informations, conseils et prix pour oxford university press how brands vendu 39.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780195573565
Découvrir informations, conseils et prix pour grin symbolic use of brands vendu 30.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense of achievement and individuality for consumers. It is clear that positioning a brand trough a clear and consistent image building campaign is a cornerstone of brand marketing. It is also evident that certain brand dimensions and associations lead to increased marketplace recognition and economic success for brand owners, as a result the value consumers place on them. Marketers spend millions of dollars each year to identify well defined, strong brand images and to support them. A company¿s economic superiority is frequently implied by the strength of its brand name giving it the ability to differentiate itself and improve its competitiveness. (Nykiel, 1997) Park, Jaworski and MacInnis (1986) noted that consumer needs could be classified in functional or symbolic needs. The functional needs are related to specific and practical consumption problems, whereas symbolic needs are related to self image and social identification. (Subodh Bhat, 1998) Therefore they mentioned that all brand should have a ¿brand concept¿, which is an overall abstract meaning that identifies a brand. Also, there are different types of motivations among each individual, and these motivations drives their needs either to be functional or symbolic in nature. Thus, functional needs of consumers could be exploited with a functional brand, one positioned with a functional brand concept. A brand could be also positioned as a ¿symbolic¿ brand for consumers who whish to enhance their self image or their social image. (Park, 1991)
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640181261
Découvrir informations, conseils et prix pour oxford university elt navigate b2 vendu 455 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194566025
Découvrir informations, conseils et prix pour oxford university elt navigate intermediate vendu 684 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194565820
Découvrir conseils, opinions et fonctionnalités sur oxford university elt navigate c1 vendu 455 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194566223
Découvrir conseils, opinions et fonctionnalités sur oxford university elt american family vendu 143 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816366
Trouver informations, conseils et prix pour cambridge university press capel a il est vendu 95.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
Objective: First Certificate is a brand new exam preparation course from Cambridge University Press.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521678803
Découvrir conseils, opinions et fonctionnalités sur oxford university press echt 1 vendu 263 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Echt is a brand new course for 11-14 German written specifically to give students the skills and knowledge to excel. It's packed with fresh, inspiring content written by a dynamic author team with topics that help immerse students in German-speaking cultures. This audio CD pack contains all of the listening activities for Echt 1.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780198495055
Trouver informations, conseils et prix pour oxford university press let s il est vendu 142 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
A brand new beginning level for "Let's Go Third Edition", "Let's Begin" is based on the successful approach of "Let's Go", and is perfectly suited for children at kindergarten age, or even younger.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194394178
Trouver informations, conseils et prix pour oxford university press get ahead il est vendu 72.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Get Ahead is a brand new 3-level secondary course that focuses on developing all 4 language skills. Its communicative approach to language learning will get your students talking. Students are first provided with vocabulary and grammar input, and then they have the opportunity to activate this learning through communicative activities. The carefully chosen Asia-specific content will get your students thinking. Topics in Get Ahead relate directly to your students' lives and students will also become aware of other cultures and learn about global issues. Get Ahead is a flexible resource that will adapt to the specific needs of your class. With a creative Teacher's Guide, and a Teacher's Resource Disc packed full of worksheets, customizable tests, audio scripts and wordlists, Get Ahead will help every student to communicate successfully.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194131209
Trouver conseils, opinions et fonctionnalités sur oxford university press family and il est vendu 119 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University Press et est vendu par Orellfuessli.ch
New Family and Friends 2nd Edition combines brand-new fluency, culture, assessment, and digital resources with the features teachers love from the first edition; fast-paced language, strong skills training, unique phonics programme, civic education and comprehensive testing.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194808217
Trouver informations, conseils et prix pour oxford university elt american family il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816915
Découvrir informations, conseils et prix pour oxford university elt american family vendu 168 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816168
Trouver conseils, opinions et fonctionnalités sur oxford university elt american family il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816557
Trouver informations, conseils et prix pour oxford university press honnor s il est vendu 353 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
The brand new edition of this tried and trusted course has been updated to meet the requirements of the new Key Stage 3 curriculum, providing a range of blended resources to help support and develop independent learning and creativity.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780748799909
Trouver conseils, opinions et fonctionnalités sur oxford university elt simmons n il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194815963
Découvrir informations, conseils et prix pour oxford university press get ahead vendu 72.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Get Ahead is a brand new 3-level secondary course that focuses on developing all 4 language skills. Its communicative approach to language learning will get your students talking. Students are first provided with vocabulary and grammar input, and then they have the opportunity to activate this learning through communicative activities. The carefully chosen Asia-specific content will get your students thinking. Topics in Get Ahead relate directly to your students' lives and students will also become aware of other cultures and learn about global issues. Get Ahead is a flexible resource that will adapt to the specific needs of your class. With a creative Teacher's Guide, and a Teacher's Resource Disc packed full of worksheets, customizable tests, audio scripts and wordlists, Get Ahead will help every student to communicate successfully.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194131216
Trouver conseils, opinions et fonctionnalités sur cambridge university press saxby k il est vendu 79.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Cambridge University Press et est vendu par Orellfuessli.ch
Brand new content with classroom, online and mobile technology bring the third edition of this popular series right up to date. This THIRD edition provides bright, full-colour and interactive preparation for the Cambridge English: Young Learners (YLE) Tests. Fun activities balanced with exam-style questions practise all the areas of the syllabus in a communicative way. The material is specifically designed to focus on those areas most likely to cause problems for young learners at these levels.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781107444850
Trouver informations, conseils et prix pour oxford university elt american family il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816748
Découvrir conseils, opinions et fonctionnalités sur cambridge university press welcker f vendu 71.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
An attempt to reconstruct the lost trilogies and tetralogies of Greek tragic theatre, demonstrating their debt to the Epic Cycle.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781108029902