Découvrir informations, conseils et prix pour oxford university press how brands vendu 39.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780195573565
Découvrir conseils, opinions et fonctionnalités sur cambridge university press how i vendu 22.4 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
Award-winning original fiction for learners of English. At seven levels, from Starter to Advanced, this impressive selection of carefully graded readers offers exciting reading for every student's ability.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9780521750196
Découvrir informations, conseils et prix pour campus ouvert r ussir tudes vendu 23.5 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Campus Ouvert et est vendu par Fnac.ch
Guide pour les étudiants étrangers - Guide for international students - Édition bilingue Français - English
état: new
disponibilité: in_stock
EAN: 9791090293632
Découvrir informations, conseils et prix pour crossway resilient faith vendu 16.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Crossway et est vendu par Orellfuessli.ch
Lewis and Sarah Allen Teach Young Christians How to Approach Difficulties and Disappointments Biblically We all encounter problems and challenges on a daily basis, ranging from small things—traffic; losing your keys, or running late—to much bigger issues—job insecurity, health issues, and relationship struggles. What should a believer in Christ do in the face of such adversities? Authors Lewis and Sarah Allen propose that while the world may teach us one way to approach challenges, there is a better way—complete dependence on Christ and pursuit of wise living. With the help of the Holy Spirit, Christians are able to live more joy-filled lives in the midst of adversity. In a conversational and personal tone, the Allens walk through key biblical passages as they relate to challenges and share stories, case studies, and illustrations to encourage us to rely on Christ and commit to his church in the battle of Christian life. - Ideal for New or Young Christians: Especially those feeling discouraged by doubt and disappointment - Engaging and Interactive: Includes case studies and illustrations, with questions and prayers at the end of every chapter - Practical and Realistic: Readers will receive biblical direction for applying these principles to their daily lives
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781433588181
Trouver conseils, opinions et fonctionnalités sur penguin random house audio publishing il est vendu 57.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Penguin Random House Audio Publishing Group et est vendu par Orellfuessli.ch
Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781524703912
Découvrir informations, conseils et prix pour grin think tanks in britain vendu 29.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0, University of Kassel (Gesellschaftswissenschaften - Geschichte Nordmerikas und Grossbritanniens), course: Britain and the European integration process, language: English, abstract: 'The 2007 Survey of Think Tanks' states that out of a total of 1198 think tanks in Western Europe, 283 operate from within the United Kingdom.1 This is by far the highest number amongst the member states of the EU. There is a long tradition of think tanks in Britain. Informal groups and individuals were offering political advice since the eighteenth century, maybe earlier.2 In this essay I try to examine some of the major British think tanks that focus on the European Union and their politics concerning the EU. Where possible, I will give evidence on how they actually influenced British policy making in terms of the EU. I will examine the possibilities of how think tanks can influence governments and public opinion and I will summarize some of the criticism on think tanks in general. [...]
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640160785
Découvrir conseils, opinions et fonctionnalités sur hachette digital tiger woods how vendu 33.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Hachette Digital et est vendu par Orellfuessli.ch
Since turning pro after a short stint at Stanford University, no one athlete has dominated their sport as Tiger Woods has dominated the world of golf. His list of achievements and championships would fill pages. But how does he do it? In HOW I PLAY GOLF, Tiger talks about his drives, his putting, his chip shots, his mental approach to the game and much more more. This is the complete instructional on how Tiger plays the game of golf. Tiger shares his thoughts on what he calls the game for a lifetime. He reveals the five secrets he believes are responsible for his success - a combination of physical, metaphysical and psychological practices he uses daily to keep his game in top shape and to help him to transcend all the ups and downs of golf. Not many can play golf as well as Tiger does but at least we can hear how we can try to improve our game.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781607882060
Trouver conseils, opinions et fonctionnalités sur grin corporate culture how il est vendu 68.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Master's Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Teesside, language: English, abstract: Corporate culture has gained importance in the business world in the last two decades. The consideration of corporate culture, nevertheless, differs significantly in organisations. Some organisations have taken their corporate culture into account for strategic decisions (e.g. cultural fit during Mergers & Acquisitions) but other organisations have tended to neglect this issue at all. Deal and Kenndy (1999) consider corporate culture as a hidden success factor of organisation which ensures commitment of the employees. According to them (1999), organisations with a ¿strong¿ corporate culture outperform ¿run-of-the-mills companies by a massive margin¿. Corporate culture, nevertheless, has been a controversially discussed topic in the literature on which different general ¿best practices¿ had been suggested by academics. However, it can be argued that the few empirical studies of corporate culture, notably Kotter and Heskett¿s (1992) quantitative survey, have been methodologically limited (Alvesson, 2002), e.g. to few senior managers of the examined organisations. Therefore, this project employs, besides interviews with senior managers of the three examined German organisations, a survey which is focused on employees of different hierarchical and divisional levels in one organisation. The findings of the research clearly show that corporate culture is a far more heterogeneous phenomenon than many academics suggest. In this research, corporate culture appears as a network of interrelating cultural patterns which is unique to different organisations due to different organisational and environmental challenges. The survey also identified that the perceptions of corporate culture differ between senior management and the employees. Therefore, the employees¿ perception of the corporate culture must be taken into account in order to prevent cultural dichotomy. Furthermore, the senior management should implement a sustainable process of monitoring the development of corporate culture. Continuous monitoring enhances the understanding of the organisation and the consequences of managerial actions. Consequently, this can help to raise commitment and efficiency of the workforce.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783638000024
Trouver conseils, opinions et fonctionnalités sur grin indian federalism how does il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2003 in the subject Politics - International Politics - Region: South Asia, grade: 1.0 (A), University of Heidelberg (South Asian Institute for Political Science), course: State and Economy in South Asia, with the example of India, language: English, abstract: Many scholars expected India to drag her feet in the liberalization process, due to the opposition of economically weak groups, negatively affected by a globalized market economy, but politically empowered through institutions created by Indiäs long democratic tradition (Lanyi 2000). The missing of this resistance was one of the most puzzling experiences of the last ten years. Supplementing Rob Jenkins¿ popular thesis that India is going through a "reform by stealth" (Jenkins 1999) led by witty politicians, perfectly able to play the tunes of these various institutions, this article will provide a neo-institutionalist position with emphasize on the impact of the IMF¿s structural adjustments programme on the federal and local level, which led to a change in the formal as well as in the informal institutions themselves. There are four points in Jenkins¿ approach open to criticism and able to undermine the achievements of his research: a) the reductionist and static understanding of institutions b) the neglect of international entrepreneurs and structure influencing institutional policy c) the neglect of specific Indian "realities", forcing institutions to adapt in the face of liberalization d) the overemphasizing on the relevance of informal institutions and corruption as a means to achieve desired political outcomes. The thesis provided in this essay will be that the observed shift towards an increased directive ability of the central government is only a short-term phenomenon masking a steadily accelerating devolution of power that capacitates state- and local authorities to autonomously negotiate their self-interest in a globalized world over the long run. This process not only leads to an obvious need to redesign fiscal federalism, but will also call for an abolition of several centre-favouring precautions of Indian federalism.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638788403
Trouver conseils, opinions et fonctionnalités sur grin mercedes benz how a il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced. Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car ¿ the Mercedes-Benz A-Class ¿ should have another important feature: It is affordable for the middle class. With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign ¿ almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis. Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called ¿moose-test¿. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later. The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640360154
Trouver informations, conseils et prix pour grin how may israel s il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Essay from the year 2002 in the subject Law - European and International Law, Intellectual Properties, grade: 1 (A), University of Kent (Kent Law School), language: English, abstract: The conflict between Israel and the Palestinians over the occupation of the West Bank and Gaza is one of the most complicated conflicts in the world. Attempts to resolve the conflict have failed in the past and a resolution seems unlikely to emerge in the near future. Partly, this is due to the fact that the situation is extremely complex and the conflict very old. History, politics and international law together with religion, nationalism and pride are entangled to form this conflict. For both sides the conflict has reached an emotional level where belief is more important than rational decisions. A lot has been written about the Israel-Palestine conflict and in recent years more and more critique of Israel has emerged. This is particularly interesting as usually every criticism of its actions or policies is turned down by Israel as anti-Semitism. One thus has to be extremely careful when writing about Israel although international law seems to be relatively clear about the 1967 occupation of Gaza and the West Bank. In order to examine the legality of the occupation, this paper will discuss the situation from both angles and look at the sources of international law relevant to this case. These are the Charter of the United Nations in general and the United Nations Security Council Resolution 242 in particular. In addition, customary international law has developed to a jus cogens, prohibiting the use of force at all for settling international disputes. Finally, this paper shall conclude that any justification of the occupation is doubtful and there is little evidence in international law that might legitimise Israel¿s actions. And even if the initial occupation could be legitimised under Article 51 of the UN Charter as an act of self-defence, the prolonged occupation would still lack any legal basis.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638747202
Découvrir informations, conseils et prix pour cambridge university press eye telescope vendu 105 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
This is the only software that can predict how an object will look through your telescope. It uses a database of 130,000 entries to help you find out which objects will be visible with your telescope's optics at a specific time and location. It will find suitable candidates for observing in a blink of an eye by filtering selections by object type, telescope, location, and so on; help you to plan your observing by creating a list of observable objects for a single night, with the best times and order for observation; and organize long-term projects by showing you the next best opportunity for observation. Clearly labelled star maps can be easily rotated to match the view in your eye-piece, and a logbook allows you to easily document and record your observations.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521151153
Découvrir conseils, opinions et fonctionnalités sur cambridge university press bec vendu 44.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. Books are numbered to indicate how many are available. Numbers do not refer to levels.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521753036
Découvrir informations, conseils et prix pour oxford university press natural english vendu 31.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Enabling students to integrate natural language into their language framework, this title helps students learn to use real language through rehearsal time, confidence-building practice, and task-centred speaking. The listening syllabus teaches students how to listen. It also includes a slot-in listening booklet that features tapescripts.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9780194388672
Trouver conseils, opinions et fonctionnalités sur cambridge university press bec vantage il est vendu 39.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Cambridge University Press et est vendu par Orellfuessli.ch
Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. Books are numbered to indicate how many are available. Numbers do not refer to levels.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521753067
Trouver conseils, opinions et fonctionnalités sur oxford university press join in il est vendu 98.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University Press et est vendu par Orellfuessli.ch
Conversation Strategies include how to ask for clarification, show interest to keep a conversation going, give polite negative responses, and many more. Easy-to-follow unit layout. The Student Audio CD includes multiple versions of key dialogues, providing more examples of the strategies in context and models for conversation practice.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194367813
Découvrir conseils, opinions et fonctionnalités sur oxford university elt navigate b2 vendu 455 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194566025
Trouver conseils, opinions et fonctionnalités sur cambridge university press jakeman v il est vendu 98.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Cambridge University Press et est vendu par Orellfuessli.ch
This course covers essential exam skills and language for IELTS in approximately sixty hours of teaching time, and familiarises students quickly with the exam. The course covers both the Academic and General Training modules It provides students with invaluable advice on how to maximise their band score in the exam. Shorter, achievable exam-type tasks build students' exam skills, before students try the more challenging tasks at authentic test level. The test practice sections at the end of each unit together constitute a whole sample IELTS test. The 'With answers' edition contains a full answer key and information on the exam, making it ideal for students preparing independently. For students with more time, the pocket-sized Personal Study Book provides extra vocabulary, grammar and writing practice. The Self-study Pack contains the Self-study Student's Book. Audio CDs are available separately.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521544702
Trouver informations, conseils et prix pour oxford university press first certificate il est vendu 29.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
With features designed to train, support and inform the student, this book is a preparation for the FCE exam. Providing comprehensive training in exam skills, it deals with all exam papers, with analysis of task types and advice on how to approach them. It features grammar reference, index of grammar and functions, and grammar check.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9780194533676
Découvrir informations, conseils et prix pour oxford university elt arengo s vendu 20.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
Enjoy the famous tale of the prince who isn't happy. How can he find a real princess?
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9780194238816