Trouver informations, conseils et prix pour harvard press hbr s 10 il est vendu 31.5 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Harvard Press et est vendu par Fnac.ch
HBR's 10 must reads on managing across cultures - Essai. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, …
état: new
disponibilité: in_stock
EAN: 9781633691629
Découvrir informations, conseils et prix pour presses universitaires grenoble business vendu 26.1 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Presses Universitaires Grenoble et est vendu par Fnac.ch
A practical guide
état: new
disponibilité: in_stock
EAN: 9782706142611
Découvrir conseils, opinions et fonctionnalités sur import exploring gong culture of vendu 24.9 € , ce produit est placé dans la catégorie Musik, fabriqué par Import et est vendu par Fnac.ch
Exploring Gong Culture Of Southeast Asia - Vinyle album - Musique CD, Vinyl : tous les albums pop, rock, variété, rap, R'n'B, classique, jazz, metal, electro ...
état: new
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EAN: 5411867335092
Découvrir informations, conseils et prix pour gaetan morin cheneliere education marketing vendu 98.55 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Gaetan Morin Cheneliere Education et est vendu par Fnac.ch
Le marketing des arts et de la culture - Livre. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, …
état: new
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EAN: 9782765045274
Trouver informations, conseils et prix pour ems management societes innovation il est vendu 44.95 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Ems Management Et Societes et est vendu par Fnac.ch
Cas pédagogiques et corrigés
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EAN: 9782376875895
Trouver conseils, opinions et fonctionnalités sur ems management societes th ories il est vendu 44.95 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Ems Management Et Societes et est vendu par Fnac.ch
Théories et pratiques du marketing de la culture et du tourisme dans un contexte d'innovation - Guide. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, …
état: new
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EAN: 9782376875871
Trouver informations, conseils et prix pour grin united colours opinions il est vendu 61.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: First class, University of Birmingham, language: English, abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by culture The aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton¿s financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures exist. Both countries have different approaches towards the Benetton campaigns: Germany strategically and England emotionally. This does not necessarily mean they respond differently to them, although research has shown that, as opposed to data gathered in the secondary literature, Germany responded more tolerantly and openly to the campaigns than expected, whereas England, expected according to the secondary literature to understand advertising based on creativity, did just the opposite. The English group rated the shock factor more strongly than the German group, proving that responses to shock advertising are dependent on cultural influences. The results from this research therefore show that responses to these campaigns are affected by culture especially in emotional campaigns such as the Benetton ones and companies should take these differences into account. Obviously it is cheaper and easier to run a standardized global campaign; however, this does not take different cultures in different countries into account which might harm brand perception due to misunderstandings and different decoding approaches. The phenomenon of globalisation will be of great interest for further research as it brings cultures closer together. The research, over a larger timeframe, might show how cultures are becoming more similar and therefore a standardised advertising strategy might be more useful than ever.
état: new
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le temps de livrer: 1-2 Werktagen
EAN: 9783638688895
Trouver informations, conseils et prix pour puf commerce entre cultures jean il est vendu 28.45 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Puf et est vendu par Fnac.ch
une approche culturelle du marketing internationalCommerce entre cultures Tome 2
état: new
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EAN: 9782130441885
Trouver conseils, opinions et fonctionnalités sur lit verlag parts and wholes il est vendu 81.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Lit Verlag et est vendu par Orellfuessli.ch
This felicitation volume for Josephus D.M. Platenkamp brings some central concerns of anthropology into focus: social morphology, exchange, cosmology, history and practical applications. Ranging across several disciplines and continents, but with a preference for Southeast Asia, the contributions look at a common approach that unites these diverse themes. In this view, the most constitutive relationships of society are based on exchange. Exchange and ritual articulate central values of a society, thus appearing as parts in relationship to a whole. These relationships encompass both human and non-human beings, the social and the cosmological domain. Thus, the study of these subject issues merges into a single project. With contributions by: Gabriele Alex, C'ecile Barraud, Helene Basu, Ursula Bertels, Joseba Estevez, Volker Grabowsky, Roland Hardenberg, Andreas Hartmann, Stephen Headley, Andr'e Iteanu, Kirsten Jäger, Roy Jordaan, Sabine Klocke-Daffa, E. Douglas Lewis, Abdul Manan, Denis Monnerie, Anke Niehof, Dirk Nijland, Jarich Oosten, Georg Pfeffer, Christian Postert, Laila Prager, Michael Prager, Almut Schneider, Wassef al-Sekhaneh, Guido Sprenger, Christian Strümpell, Yulia Sugandi, Han Vermeulen, Torben Vestergaard, Ingo Wallner, Robert Wessing, Edwin Wieringa, Sjoerd Zanen.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783643907899
Découvrir conseils, opinions et fonctionnalités sur isis audio rio grande night vendu 36.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Isis Audio et est vendu par Orellfuessli.ch
Mexico is famous for its rich culture, ancient ruins, dazzling beaches, and spicy cuisine. But there is a darker side to America's southern neighbour, with vicious gangs dealing in drugs, extortion, money laundering, human trafficking and contract killings. Jack Nightingale came across his fair share of villains when he worked for the Metropolitan Police in London. But nothing could prepare him for the evil that was waiting for him when he crossed the Rio Grande river and entered Mexico - an evil that is hunting for an immortal soul. A very special soul.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781399150309
Trouver informations, conseils et prix pour ziethen verlag gmbh deutschalnd germany il est vendu 31.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Ziethen Verlag GmbH et est vendu par Orellfuessli.ch
This photographic guide is an up-to-date pictorial tour of GERMANY. An impressive selection of photographic images, accompanied by informative texts on the history and culture, takes you on a wonderful journey across all the regions of the country, from modern cities like the capital Berlin to the heart of Romantic Germany, with its old towns, castles, churches, monasteries and cathedrals, witnesses to Germany's great cultural heritage. First-class photographs by established, well-known landscape photographers are the signposts along the classic tourist routes that you will follow from one end of the country to the other. Peter von Zahn is the author of the overview that serves as an introduction. He describes the characteristic features of each region, the origin of the inhabitants and the development of culture and civilization in graphic, often humorous words, and reveals some surprising facts. This guide is a good starting point when planning a trip, but also serves as a valuable companion on the road. Or maybe you'd like to take it back as a souvenir or a present for those who had to stay at home?
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783934328983
Découvrir conseils, opinions et fonctionnalités sur ehv academicpress the diversity of vendu 119 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par EHV Academicpress et est vendu par Orellfuessli.ch
Situated at the intersection between social work and education, social pedagogy is an original and dynamic academic and professional tradition. It can be found across most European countries and shows great variety, being closely connected to specific national ¿ and sometimes even regional cultures and structures. Yet despite this diversity, social pedagogy also has many common features, cross-nationally. The aim of the book is to illustrate this diversity via a selection of case studies from Denmark, France, Germany, Poland and Sweden. Although social pedagogy is, in many countries, a profession that represents a sizeable workforce, very little has been written about it from a European perspective. Comparative literature tends to look at social work, whereby social pedagogy is obscured. But while there is a lack of comparative social pedagogy literature, interest in social pedagogy is growing. This is particularly so in the United Kingdom where no social pedagogy tradition exists but policy developments point to the emergence of a social pedagogy paradigm both in academia and in terms of careers. This book aims to help fill the gap. Case studies deal with theoretical and practical aspects of social pedagogy, professional education, fields of practice and research as well as links with other academic and professional paradigms.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783941482340
Découvrir informations, conseils et prix pour kehrer saveca berlin foto biennale vendu 63 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Kehrer/saveca et est vendu par Fnac.ch
Emotions and commotions across cultures, Edition 2016
état: new
disponibilité: in_stock
EAN: 9783868287424
Découvrir informations, conseils et prix pour inst francais mode histoire culturelle vendu 26.1 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Inst.francais De La Mode et est vendu par Fnac.ch
Economie, culture et marketing
état: new
disponibilité: in_stock
EAN: 9782914863308