Trouver conseils, opinions et fonctionnalités sur peter lang gmbh internationaler verlag il est vendu 99.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Peter Lang GmbH, Internationaler Verlag der Wissenschaften et est vendu par Orellfuessli.ch
Die Europäische Kommission verfolgt seit Ende der 1990er Jahre in ihrer Wettbewerbspolitik den sogenannten More Economic Approach. Eine Konsequenz dieser Neuorientierung ist eine Ungleichbehandlung bei der Verfolgung wettbewerbsbeeinträchtigender Verhaltensweisen durch Anbieter und Nachfrager, obwohl die kartellrechtlichen Tatbestände für eine solche Differenzierung keinen Anlass bieten. Diese Arbeit prüft mögliche Rechtfertigungen einer solchen Differenzierung, ihre Vereinbarkeit mit dem bestehenden Rechtssystem, insbesondere auch mit den Europäischen Grundrechten, und wirft einen Blick auf die Akzeptanz des More Economic Approach durch die Europäischen Gerichte. Den Abschluss bildet ein Lösungsvorschlag für eine «gerechtere Ökonomisierung» des Kartellrechts.
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EAN: 9783631622933
Trouver conseils, opinions et fonctionnalités sur duncker humblot proceedings of the il est vendu 55.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Duncker & Humblot et est vendu par Orellfuessli.ch
The papers in this special issue of Schmollers Jahrbuch provide a flavor of the work being carried out by the four hundred research teams registered as users of the German Socio-Economic Panel (SOEP). They were presented at the Fifth International Conference of SOEP Users, held in Berlin on the 5th and 6th of July 2002, and represent several fields of social science as well as many countries. A first set of papers analyzes wage and income inequality and mobility. A new method measuring mobility in different parts of the income distribution is presented in one study, while a second proposes a decomposition technique to investigate changes in wage inequality. A third paper tests hypotheses about the nature of the welfare states by analysing income mobility in three countries: Germany, the Netherlands and the United States. A second set of papers examines transitions to and from unemployment. They analyze determinants of new job-finding and unemployment duration, including the importance of psychological factors. Aspects of wage determinants play a role in several other papers, for example the negative correlation between maternity leave and the mother's subsequent wage. Another issue related to wage analysis the possible bias arising from individuals' not responding to the wage question. An additional group of papers revolves around the theme of changes in labor force or personal status and changes in income, documenting, for example, the fall in real equivalent income experienced by women who become widowed. A final group of papers exploits various features of the SOEP to examine topics like savings behavior, wage subsidy schemes and their effect on employment, and the relation between the time a child's parents spent caring for him or her and the child's success at school. Finally, an interesting paper examines smoking behavior over the life cycle across four countries.
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EAN: 9783428112296
Trouver conseils, opinions et fonctionnalités sur peter lang gmbh internationaler verlag il est vendu 194 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Peter Lang GmbH, Internationaler Verlag der Wissenschaften et est vendu par Orellfuessli.ch
Das Hauptergebnis des Reformprozesses in der EU-Fusionskontrolle stellt der «More Economic Approach» (MEA) dar. In dieser Arbeit werden die wettbewerbsökonomischen Grundlagen des neuen Ansatzes intensiv rezipiert und kritisch gewürdigt. Den oftmals unterbelichteten normativen Implikationen wird ebenfalls breiter Raum eingeräumt. Die damit einhergehende zunehmende Einzelfallanalyse wird aus einer institutionen- und ordnungsökonomischen Perspektive grundsätzlich hinterfragt. Abschliessend werden die Wirkungen auf die Entscheidungspraxis untersucht. Im Ergebnis wird gezeigt, dass der MEA in der bisherigen Form zu kurz greift. Geboten erscheint daher eine Weiterentwicklung des Ansatzes mit dem Ziel einer umfassenderen Anwendung von ökonomischer Analyse.
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EAN: 9783631596098
Découvrir informations, conseils et prix pour grin indian federalism how does vendu 30.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2003 in the subject Politics - International Politics - Region: South Asia, grade: 1.0 (A), University of Heidelberg (South Asian Institute for Political Science), course: State and Economy in South Asia, with the example of India, language: English, abstract: Many scholars expected India to drag her feet in the liberalization process, due to the opposition of economically weak groups, negatively affected by a globalized market economy, but politically empowered through institutions created by Indiäs long democratic tradition (Lanyi 2000). The missing of this resistance was one of the most puzzling experiences of the last ten years. Supplementing Rob Jenkins¿ popular thesis that India is going through a "reform by stealth" (Jenkins 1999) led by witty politicians, perfectly able to play the tunes of these various institutions, this article will provide a neo-institutionalist position with emphasize on the impact of the IMF¿s structural adjustments programme on the federal and local level, which led to a change in the formal as well as in the informal institutions themselves. There are four points in Jenkins¿ approach open to criticism and able to undermine the achievements of his research: a) the reductionist and static understanding of institutions b) the neglect of international entrepreneurs and structure influencing institutional policy c) the neglect of specific Indian "realities", forcing institutions to adapt in the face of liberalization d) the overemphasizing on the relevance of informal institutions and corruption as a means to achieve desired political outcomes. The thesis provided in this essay will be that the observed shift towards an increased directive ability of the central government is only a short-term phenomenon masking a steadily accelerating devolution of power that capacitates state- and local authorities to autonomously negotiate their self-interest in a globalized world over the long run. This process not only leads to an obvious need to redesign fiscal federalism, but will also call for an abolition of several centre-favouring precautions of Indian federalism.
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EAN: 9783638788403
Découvrir informations, conseils et prix pour penguin the end of poverty vendu 57.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Penguin et est vendu par Orellfuessli.ch
An international economic advisor shares a wide-spectrum theory about how to enable economic success throughout the world, posing solutions to top political, environmental, and social problems that contribute to poverty.
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EAN: 9780143143048
Découvrir conseils, opinions et fonctionnalités sur peter lang gmbh internationaler verlag vendu 132 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Peter Lang GmbH, Internationaler Verlag der Wissenschaften et est vendu par Orellfuessli.ch
Der Autor untersucht die Einführung des more economic approach im Rahmen der Missbrauchskontrolle, wobei er das generelle Verhältnis von rechts- und wirtschaftswissenschaftlichen Vorgaben berücksichtigt. Innerhalb des letzten Jahrzehnts stand der more economic approach bei der Missbrauchsaufsicht nach Art. 102 AEUV im Mittelpunkt einer kontroversen Diskussion. Nach diesem durch die Kommission eingeleiteten Reformprozess sollen ökonomisch ausgerichtete Analysen in den Vordergrund treten. Im Buch wird die Frage der Umsetzung des Neuansatzes durch die europäische Rechtsprechung eingehend erörtert. Der Autor kommt zu dem Ergebnis, dass sich der Neuansatz als Gesamtkonstrukt nicht durchgesetzt hat, obschon er in Einzelfällen eine sinnvolle Ergänzung zum bisherigen Prüfungsansatz liefern kann.
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EAN: 9783631659519
Découvrir informations, conseils et prix pour peter lang gmbh internationaler verlag vendu 95.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Peter Lang GmbH, Internationaler Verlag der Wissenschaften et est vendu par Orellfuessli.ch
Vor dem Hintergrund des Anfang des Jahrtausends ausgerufenen more economic approach der Europäischen Kommission und der Novellierung der gemeinschaftlichen Fusionskontrolle durch die VO 139/2004 beschäftigt sich die Arbeit mit der Bedeutung von Effizienzgewinnen bei der Beurteilung von Fusionsvorhaben nach Art. 2 Abs. 3 der Fusionskontrollverordnung (FKVO). Frei von eigener wettbewerbspolitischer Dogmatik erarbeitet der Autor eine materielle Rechtsgrundlage für die weitreichende Berücksichtigung von Effizienzgewinnen in der Vereinbarkeitsprüfung des Art. 2 Abs. 3 FKVO und wertet das diesbezügliche soft law sowie die Entscheidungspraxis der Europäischen Kommission aus. Diese werden in Kontrast zur Vorgänger VO 4064/89 und in den veränderten Gesamtkontext der umfassenden wettbewerbstheoretischen Neuausrichtung der Europäischen Wettbewerbspolitik gestellt und geben einen pointierten Einblick in die Mechanismen europäischer Normgebung. Die dabei gewonnenen Erkenntnisse machen das Buch zu einer wertvollen Lektüre, auch für den Praktiker, dem es die Einschätzung der Rechtslage bezüglich fusionsbedingter Effizienzgewinne erleichtert.
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EAN: 9783631607954
Découvrir informations, conseils et prix pour springer berlin geld und asymmetrische vendu 74.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Springer Berlin et est vendu par Orellfuessli.ch
Monetary economics is a mysterious sUbject. Balasko/Shell (198Ib) Geldtheorie ist eine ideale Spielwiese zur Entwicklung unkonventio neller, zum Teil recht arbiträrer und kontroverser Überlegungen - dies deshalb, weil hier ein einheitliches, allgemein akzeptiertes Paradigma fehlt - im Gegensatz etwa zur mikroökonomischen Theorie des allgemei nen Gleichgewichts. Um die Beliebigkeit geldtheoretischer Ausssagen einzuschränken, liegt es nahe, Geld einzubinden in das exakt definierte Modell allgemeinen Gleichgewichts, das auf der Beschreibung expliziter Verhaltenskalküle beruht. In der traditionellen Gleichgewichtstheorie jedoch ist kein Platz für Geldhaltung, weil dort alle Kontrakte bereits in der An fangsper iode verbindlich festgelegt sind. Ziel dieser Arbeit ist es, das Modell des allgemeinen Gleichgewichts in einer Weise zu modifi zieren, die eine ökonomische Funktion für das Medium Geld begründet. Das Gut Geld weist freilich besondere Eigenschaften auf, die eine Integration in ein Gleichgewichtsmodell sehr schwer machen (Geld als ein Stück Papier bringt beispielsweise keinen unabhängigen Nutzen, sein Nutzen leitet sich vielmehr aus den Gütern ab, die damit erworben werden können). Angesichts dieser Schwierigkeiten verzichten viele Arbeiten darauf, Geldhaltung im Rahmen eines interdependenten Systems individueller Optimierungskalküle abzuleiten und bauen statt dessen eine ad hoc postulierte Geldnachfragefunktion in die traditionellen Modelle ein.
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EAN: 9783540139997
Trouver informations, conseils et prix pour grin can the recent experiences il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Essay from the year 2001 in the subject Politics - International Politics - Region: Russia, grade: 1.3 (A), University of Leeds (POLIS), language: English, abstract: The collapse of communist systems in Europe and the break-up of the Soviet Union have opened a completely new field for political, economic and social study: post-communism. Since then, several efforts have been made to explain the quite different outcomes of what has often been regarded as a common starting point. This cannot surprise: the concept of postcommunism itself implies that the similarities between formerly communist countries overweigh their differences, and a comparative study is hoped to uncover the set of theories that could be applicable to at least most of the region, if not beyond that. But has this approach been successful so far? Or do the current results rather suggest that post-communist studies after merely ten years of existence are lacking behind twenty years already, as it has been put provocatively for the political field? Is there a useful way of comparing the experiences of the formerly communist states, or might such an approach be initially a fraud? This essay tries to answer these questions in the following way: first of all, it gives an overview over post-communist experiences, in order to come, secondly, to a characterisation of the phenomenon. Thirdly, the main theoretical approaches on the subject that are based on comparison are discussed. As a conclusion of these comparative studies, the author argues that post-communism can only be generalised as a phenomenon if seen as an experience of, and challenge to, collective identity.
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638771467
Découvrir informations, conseils et prix pour grin performance evaluation of foreign vendu 32.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2008 in the subject Business economics - Controlling, grade: 1,7, European Business School - International University Schloss Reichartshausen Oestrich-Winkel, course: Seminar Controlling, language: English, abstract: Long before the globalisation had become a buzz word and an impetus for companies to invest abroad, enterprises enlarged their ¿business playing field¿ into foreign countries for various reasons, such as to capture a new market, to secure resources, or to take advantage of local cost levels. Therefore, subsidiaries are heavily involved in the value creation process for and within multinational corporations (MNCs). However, despite the fact that the measurement of performance is crucial for globally active companies not only in steering the value creation for the MNC but also, for example, in fostering international expansion or guiding resource allocation, MNCs differ significantly in the extent to which they are aware of the performance of their subsidiaries. Due to the fact that strategic decisions regarding the global expansion of a MNC require a wide and clear information basis to be able to assess how successfully a foreign subsidiary has conducted its business or under what possibly unfavourable environmental conditions the business results were achieved, multinational enterprises have to implement a system for evaluating the performance of their foreign subsidiaries and their management. Therefore, this paper aims to analyse the central aspects to consider in the evaluation of the performance of foreign subsidiaries. This paper is divided into five chapters. After a short introduction to the theoretical background of performance evaluation in chapter 2, the paper continues in chapter 3 with the central issues of an effective performance evaluation system for foreign subsidiaries with a clear focus on the aspect of separating managerial and subsidiary performance. Then chapter 4 illustrates the measures used for evaluating foreign subsidiary performance. Finally, the paper concludes by emphasising that an MNC can properly evaluate the performance of it foreign subsidiaries only by considering the specific environmental factors of the foreign country, separating managerial and subsidiary performance, and supplementing financial with nonfinancial measurements. [...]
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frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640230389
Trouver conseils, opinions et fonctionnalités sur simon schuster books for young il est vendu 38.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Simon & Schuster Books for Young Readers et est vendu par Orellfuessli.ch
From legendary investor Ray Dalio, author of the international bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history's most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we've experienced in our lifetimes - but similar to those that have happened many times before. A few years ago, Ray Dalio noticed a confluence of political and economic conditions he hadn't encountered before . They included huge debts and zero or near-zero interest rates that led to massive printing of money in the world's three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945 . This realisation sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years. In this remarkable and timely addition to his Principles series, Dalio brings readers along for his study of the major empires - including the Dutch, the British and the American - putting into perspective the 'Big Cycle' that has driven the successes and failures of all the world's major countries throughout history. Dalio reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what's ahead.
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EAN: 9781471196690
Trouver informations, conseils et prix pour grin empirical evidence on ipo il est vendu 58.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Diploma Thesis from the year 2007 in the subject Business economics - Investment and Finance, grade: 1,3, European Business School - International University Schloss Reichartshausen Oestrich-Winkel, language: English, abstract: This paper aims at establishing a link between the average level of initial return of IPO shares, existing underpricing explanations and the dot-com bubble. In years prior to the boom of the new economy, underpricing was explained by various theories, which have extensively been developed since decades. However, in the years 1998 to 2001 IPOs were overly underpriced, leading to assumptions about behavioural aspects and investor irrationality. Analysing a comprehensive dataset of 371 IPOs on the Frankfurter Börse between 1997 and 2007, this paper aims at providing evidence that the observed lower levels of initial returns in recent years can indeed be aligned with existing theories on the basis of rational behaviour of market participants. Firstly, the IPO process and its major participants will be presented followed by a review of relevant studies on the IPO phenomenon. In the next step, established underpricing theories are recapitulated. A descriptive analysis of the data sample points out the particularities concerning the company and transaction characteristics of the sample firms. In a last step, a regression analysis relates various proxies for information asymmetry to established underpricing theories. It gives reason to believe that the irrationality at the turn of the century has vanished and that underpricing can again be explained by established theories.
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EAN: 9783638903691
Trouver informations, conseils et prix pour grin conglomerate structure in india il est vendu 41.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Diploma Thesis from the year 2008 in the subject Business economics - Economic Policy, grade: Distinction, London School of Economics (Management and Strategy Group), course: Dissertation Master of Science in International Management, 29 entries in the bibliography, language: English, abstract: The conglomerate structure is still prevalent in India. Recently, however, consultants and international investors have started pressuring business houses to reduce diversification. Focusing on India's most diversified conglomerate and a benchmark portfolio of unaffiliated Indian firms, this study examines the impact of Tata Group affiliation on firm performance. Results show a significant positive relation between group membership and performance, both in terms of Tobin's q and ROA. Differentiating between different degrees of group affiliation (DOA), the analysis further reveals that the higher the influence from the centre, the higher the positive impact on firm performance. From all analyzed DOA factors, the inclusion of senior group level executives or Tata family members in the management of affiliates seems to boost affiliates' performance the most. A possible interpretation of this finding is that direct managerial involvement from the centre increases firms' access to group level resources. Furthermore, group level executives are matured professionals and leaders, who bring in valuable business knowledge, thereby increasing the long-term prospects of the affiliate and evoking trust among investors. Overall, the findings of this paper suggest that even in a more liberal and globalized India, the conglomerate structure can still be financially beneficial and is far from outdated. The Tata Group is one such positive example.
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EAN: 9783640238712
Trouver informations, conseils et prix pour vs verlag f r sozialwissenschaften il est vendu 81.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par VS Verlag für Sozialwissenschaften et est vendu par Orellfuessli.ch
Wie werden geschlechterpolitische Forderungen im Feld internationaler Wirtschafts- und Handelspolitik eingebracht und in welcher Weise werden diese Forderungen von multilateralen Organisationen aufgegriffen? Dieses Buch zeichnet die Wege der geschlechterpolitischen Einflussnahme im Feld der Global Economic Governance nach. Die Untersuchung zeigt, dass feministischen Ökonominnen und ihrem Wissen zum Thema Engendering Macroeconomics and International Economics eine zentrale Rolle für eine erfolgreiche Einflussnahme zukommt. Dieser ‚Erfolg’ wird jedoch aus einer wissenspolitologischen und diskursanalytischen Perspektive eingehend analysiert und kritisch reflektiert. Das Buch leistet einen Beitrag zur feministischen Global Governance-Forschung sowie zu den Theoriediskussionen in der Policy Forschung.
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EAN: 9783531159041
Trouver conseils, opinions et fonctionnalités sur simon schuster usa rage il est vendu 52.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Simon & Schuster USA et est vendu par Orellfuessli.ch
Bob Woodward’s new book, Rage, is an unprecedented and intimate tour de force of new reporting on the Trump presidency facing a global pandemic, economic disaster and racial unrest. Woodward, the #1 international bestselling author of Fear: Trump in the White House, has uncovered the precise moment the president was warned that the Covid-19 epidemic would be the biggest national security threat to his presidency. In dramatic detail, Woodward takes readers into the Oval Office as Trump’s head pops up when he is told in January 2020 that the pandemic could reach the scale of the 1918 Spanish Flu that killed 675,000 Americans. In 17 on-the-record interviews with Woodward over seven volatile months—an utterly vivid window into Trump’s mind—the president provides a self-portrait that is part denial and part combative interchange mixed with surprising moments of doubt as he glimpses the perils in the presidency and what he calls the “dynamite behind every door.” At key decision points, Rage shows how Trump’s responses to the crises of 2020 were rooted in the instincts, habits and style he developed during his first three years as president. Revisiting the earliest days of the Trump presidency, Rage reveals how Secretary of Defense James Mattis, Secretary of State Rex Tillerson and Director of National Intelligence Dan Coats struggled to keep the country safe as the president dismantled any semblance of collegial national security decision making. Rage draws from hundreds of hours of interviews with firsthand witnesses as well as participants’ notes, emails, diaries, calendars and confidential documents. Woodward obtained 25 never-seen personal letters exchanged between Trump and North Korean leader Kim Jong Un, who describes the bond between the two leaders as out of a “fantasy film.” Trump insists to Woodward he will triumph over Covid-19 and the economic calamity. “Don’t worry about it, Bob. Okay?” Trump told the author in July. “Don’t worry about it. We’ll get to do another book. You’ll find I was right.”
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EAN: 9781797113036
Trouver conseils, opinions et fonctionnalités sur grin working papers 1 the il est vendu 41.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Essay from the year 2007 in the subject Politics - International Politics - Topic: Globalization, Political Economics, The Australian National University (Research School of Pacific and Asian Studies), 125 entries in the bibliography, language: English, abstract: The following three essays are working papers on different issues, like "The Rise of China", protectionism and the understanding of the US being an empire or a hegemon. These have been written during a research visit at the Research School of Pacific and Asian Studies, Australian National University. While the first essay on "The Rise of China" is concerned with the relation of Australia and the US, which seems to be influenced by the rising star of China, the second essay also talks about a very topical issue of protectionism in a globalized or globalizing world. The ongoing crisis of finance since the end of 2008 and the following recession is challenging free trade and liberalism today. In regard to "The Rise of China" the issue became more and more important since Chinese companies seem to buy out the Australian economy in 2009. Finally, the last essay is focused on the question of how the United States should be understood in regard to its foreign policy. Referring to the concepts of empire and hegemony, the author introduces the two cases of ancient Athens and Sparta. As Athens is seen as the ideal empire and Sparta is supposed to be the ideal hegemon, the essay compares both Greek city-states and their policies with the US foreign policies under Bush II and the neocons.
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EAN: 9783640284504
Découvrir informations, conseils et prix pour grin particularities in the marketing vendu 32.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is everyday coming several times into contact with service operations. Following Bruhn (1993, p. 781), highly developed economies can be characterised by an over proportional and strong growth of the service sec-tor. Evidence to this statement can be given evidence looking at the statistics in different countries. For example: In 2005, 72% of all employees in the Federal Republic of Germany had been employed in the service sector, representing an increase of 13%-points compared to 1991 (Statistisches Bundesamt, 2007, p. 291). The before mentioned development, as well as the dynamic of service sector in itself, has lead to an increasing interest in the special problems of service marketing (Rust and Chung, 2006, pp.560-561). The present essay will explore particularities regarding the marketing mix in service operations. Therefore, first of all the most important terms such as service, service marketing and marketing instruments will be defined. In the following, the 7P¿s of the mar-keting mix for service operations under consideration of the characteristics of services will be examined. Finally, the most important findings and interactions will be summarised and con-clusions will be derived.
état: new
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frais de port: 3.5
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EAN: 9783640266999
Découvrir conseils, opinions et fonctionnalités sur grin the impact of consumer vendu 71.9 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Grin et est vendu par Orellfuessli.ch
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale¿s structure, an extensive empirical study provides support for the consumer cosmopolitanism scale¿s reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9783640109340