Trouver informations, conseils et prix pour oxford university press how brands il est vendu 39.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780195573565
Découvrir informations, conseils et prix pour grin symbolic use of brands vendu 30.4 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense of achievement and individuality for consumers. It is clear that positioning a brand trough a clear and consistent image building campaign is a cornerstone of brand marketing. It is also evident that certain brand dimensions and associations lead to increased marketplace recognition and economic success for brand owners, as a result the value consumers place on them. Marketers spend millions of dollars each year to identify well defined, strong brand images and to support them. A company¿s economic superiority is frequently implied by the strength of its brand name giving it the ability to differentiate itself and improve its competitiveness. (Nykiel, 1997) Park, Jaworski and MacInnis (1986) noted that consumer needs could be classified in functional or symbolic needs. The functional needs are related to specific and practical consumption problems, whereas symbolic needs are related to self image and social identification. (Subodh Bhat, 1998) Therefore they mentioned that all brand should have a ¿brand concept¿, which is an overall abstract meaning that identifies a brand. Also, there are different types of motivations among each individual, and these motivations drives their needs either to be functional or symbolic in nature. Thus, functional needs of consumers could be exploited with a functional brand, one positioned with a functional brand concept. A brand could be also positioned as a ¿symbolic¿ brand for consumers who whish to enhance their self image or their social image. (Park, 1991)
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640181261
Trouver conseils, opinions et fonctionnalités sur grin the architecture of national il est vendu 28.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2003 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7 (A-), University of Paderborn (FB Anglistics), 5 entries in the bibliography, language: English, abstract: The National Theatre Company was founded in 1962 with Laurence Olivier as the director, with the intention to present British dramatic art in the domestic area and in foreign countries, as well as inviting other European theatres to England. Its original home was the Chichester theatre and the Old Vic theatre but soon the company decided to set up their own building in London. The Shakespeare Memorial National Theatre Committee with Olivier as a member formed a building committee to plan the creation of a building befitting the rank of the National Theatre Company. The building committee faced the task to find an architect for the project. With the help of the Royal Institute of British Architects it organized a competition with three hundred participants and chose twenty in the end for the final round in which Denys Lasdun was unanimously chosen as the architect. He had never designed a theatre before. This very demanding task took him, his partner Peter Softley and his team over a decade to fulfil. The National Theatre was opened in March 1976 with the first play. Together with the concert halls Royal Festival Hall, Queen Elizabeth Hall and Purcell Room, the Museum of the Moving Image, the National Film Theatre and the Hayward Art Gallery for modern art it represents the center of cultural life around the south bank of the Thames. The following paper deals with the architecture of the National Theatre, especially with the floor plan and the architect's design and intentions.
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783638758215
Trouver conseils, opinions et fonctionnalités sur grin hanseatic architecture il est vendu 30.4 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Grin et est vendu par Orellfuessli.ch
Seminar paper from the year 2008 in the subject Engineering - Civil Engineering, grade: A, University of California, Berkeley , language: English, abstract: In 1894 the British architect John Tavenor wrote an article about the remains of medieval architecture in the Baltic area. He concluded that the style in this area has been carried throughout the Middle Ages and further stated that the style is ¿quite dissimilar to those of the rest of the continent¿ , meaning the Gothic style, that started to spread over Europe in the 11th and 12th centuries. He calls this architecture the ¿Baltic style¿ and considers it to be a sub-style of the Gothic style. The Holy Roman Empire, which contributed to the spread of the Gothic style, only reached as far as the Elbe River in Germany. The Baltic area, as the heart of Northern Europe, was fractured into many kingdoms, principalities and lordships in the 1st millennium B.C. So how was it possible that cultural and economic goods could spread in these disadvantageous circumstances, at a time when ¿commerce by sea was little more than outrageous piracy and commerce by land was obliged to follow one or two beaten tracks across Europe in order to escape merciless exactions of the robber barons¿ ? One answer could be the Hanseatic League, a protected network created by merchants, in order to protect their trade. This alliance allowed trading guilds to manifest a trade monopoly within the entire Baltic area. Since the League was not tied to any sphere of control but the merchants themselves, trades could be made easily within Northern Europe. Consequently the simultaneous appearance of the League and the Baltic style suggest that there is a possible correlation between the architecture in the Baltic area and its spread along the Hanseatic League¿s trading routes. During this essay I am going to support this assumption by finding exemplifying similarities among buildings in the Hanse towns along the main trading routes. [...]
état: new
disponibilité: in_stock
frais de port: 3.5
le temps de livrer: 1-2 Werktagen
EAN: 9783640244973
Trouver conseils, opinions et fonctionnalités sur oxford university elt american family il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816915
Découvrir conseils, opinions et fonctionnalités sur oxford university elt american family vendu 168 € , ce produit est placé dans la catégorie Bücher & Zeitschriften, fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816168
Trouver informations, conseils et prix pour oxford university elt american family il est vendu 168 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816557
Trouver conseils, opinions et fonctionnalités sur oxford university press family and il est vendu 119 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University Press et est vendu par Orellfuessli.ch
New Family and Friends 2nd Edition combines brand-new fluency, culture, assessment, and digital resources with the features teachers love from the first edition; fast-paced language, strong skills training, unique phonics programme, civic education and comprehensive testing.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194808217
Découvrir informations, conseils et prix pour cambridge university press capel a vendu 95.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
Objective: First Certificate is a brand new exam preparation course from Cambridge University Press.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780521678803
Trouver informations, conseils et prix pour oxford university elt navigate intermediate il est vendu 684 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194565820
Découvrir informations, conseils et prix pour cambridge university press saxby k vendu 79.9 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Cambridge University Press et est vendu par Orellfuessli.ch
Brand new content with classroom, online and mobile technology bring the third edition of this popular series right up to date. This THIRD edition provides bright, full-colour and interactive preparation for the Cambridge English: Young Learners (YLE) Tests. Fun activities balanced with exam-style questions practise all the areas of the syllabus in a communicative way. The material is specifically designed to focus on those areas most likely to cause problems for young learners at these levels.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9781107444850
Découvrir informations, conseils et prix pour oxford university elt simmons n vendu 168 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194815963
Trouver conseils, opinions et fonctionnalités sur oxford university press let s il est vendu 142 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University Press et est vendu par Orellfuessli.ch
A brand new beginning level for "Let's Go Third Edition", "Let's Begin" is based on the successful approach of "Let's Go", and is perfectly suited for children at kindergarten age, or even younger.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194394178
Trouver informations, conseils et prix pour oxford university press get ahead il est vendu 72.9 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Get Ahead is a brand new 3-level secondary course that focuses on developing all 4 language skills. Its communicative approach to language learning will get your students talking. Students are first provided with vocabulary and grammar input, and then they have the opportunity to activate this learning through communicative activities. The carefully chosen Asia-specific content will get your students thinking. Topics in Get Ahead relate directly to your students' lives and students will also become aware of other cultures and learn about global issues. Get Ahead is a flexible resource that will adapt to the specific needs of your class. With a creative Teacher's Guide, and a Teacher's Resource Disc packed full of worksheets, customizable tests, audio scripts and wordlists, Get Ahead will help every student to communicate successfully.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194131216
Trouver conseils, opinions et fonctionnalités sur oxford university press get ahead il est vendu 72.9 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University Press et est vendu par Orellfuessli.ch
Get Ahead is a brand new 3-level secondary course that focuses on developing all 4 language skills. Its communicative approach to language learning will get your students talking. Students are first provided with vocabulary and grammar input, and then they have the opportunity to activate this learning through communicative activities. The carefully chosen Asia-specific content will get your students thinking. Topics in Get Ahead relate directly to your students' lives and students will also become aware of other cultures and learn about global issues. Get Ahead is a flexible resource that will adapt to the specific needs of your class. With a creative Teacher's Guide, and a Teacher's Resource Disc packed full of worksheets, customizable tests, audio scripts and wordlists, Get Ahead will help every student to communicate successfully.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194131209
Trouver informations, conseils et prix pour oxford university press echt 1 il est vendu 263 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
Echt is a brand new course for 11-14 German written specifically to give students the skills and knowledge to excel. It's packed with fresh, inspiring content written by a dynamic author team with topics that help immerse students in German-speaking cultures. This audio CD pack contains all of the listening activities for Echt 1.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780198495055
Découvrir informations, conseils et prix pour oxford university elt navigate c1 vendu 455 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194566223
Trouver conseils, opinions et fonctionnalités sur oxford university elt navigate b2 il est vendu 455 € , présent dans la catégorie Bücher & Zeitschriften; ce produit appartient à Oxford University ELT et est vendu par Orellfuessli.ch
A brand new adult course based on academic research as to how adults best learn languages and extensive classroom research.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194566025
Trouver informations, conseils et prix pour oxford university press honnor s il est vendu 353 € , présent dans la catégorie Bücher & Zeitschriften, ce produit est fabriqué par Oxford University Press et est vendu par Orellfuessli.ch
The brand new edition of this tried and trusted course has been updated to meet the requirements of the new Key Stage 3 curriculum, providing a range of blended resources to help support and develop independent learning and creativity.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780748799909
Découvrir informations, conseils et prix pour oxford university elt american family vendu 143 € , est placé dans la catégorie Bücher & Zeitschriften; ce produit est fabriqué par Oxford University ELT et est vendu par Orellfuessli.ch
We asked what teachers liked and what they wanted to change. They told us - and we listened. Fluency development. Cross-curricular lessons and projects. Online Play. Just a few of the things that are brand new for American Family and Friends 2nd Edition.
état: new
disponibilité: in_stock
le temps de livrer: 1-2 Werktagen
EAN: 9780194816366